Brand naming

Brand naming isn’t throwing random words together and hoping for the best. At Outmark®, we take a strategic approach to creating memorable and inspiring names.

If it exists, we’ve probably named it. Whether it’s a company, a product, or a service, we ensure that each one stands out amidst a sea of competitors. So, if you’re looking for a name that will break through the clutter and make your brand shine, you’ve come to the right place.

Name on!

Company, product, and service naming with Outmark

What makes our naming process different? For starters, we help you uncover unique and meaningful positioning for your company, product, or service. From there, we build out your naming brief, key messaging, brand character, tone and personality, and more. All these components come together to build the DNA of your brand, answering the who, what, when, where, why, and how.

A shiny new name

With our strategic blueprint in hand, we brainstorm using several creative inspirations to produce hundreds of name concepts. We apply strategically weighted scoring, filtering the list to 20-30 options. Wrapping things up, we conduct a domain name and a cursory trademark search to help ensure the name is available and protectable. Our deliverable: Three to five shiny new name concepts are presented in an interactive session that’ll help you pick the name that’s best for you.