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Getting to a unique and meaningful positioning. Crafting a compelling message strategy. Assembling the right mix of channels. Aligning your cohesive marketing communications strategy with your value proposition and your target audience’s pain points. Sounds great, but how will you find the time?

That’s where Outsource Marketing comes in. With Outmark as your integrated marketing communications agency, you’ll get a team of experienced marketers passionate about message strategy. You can focus on your mission and core competencies, knowing that the strategic work and execution are handled properly.

Approach

When tackling your integrated marketing communications strategy, we may employ a variety of channels and tactics, but every plan will include:

  • Positioning and message strategy
  • Setting goals and KPIs
  • Customer and stakeholder insights
  • Identifying the target audience 
  • Developing customer personas
  • Determining your Marcom channels
  • Conducting keyword research
  • Executing your marketing communications plan
  • Assessing and optimizing campaign performance

Deliverables

Once we have developed your Marcom plan, we’ll recommend an appropriate mix of the following:

  • Content calendar
  • Web design and development
  • PR
  • Email 
  • Events
  • Advertising
  • Social media
  • Audience segmentation
  • Marketing automation
  • Blogs
  • Landing pages
  • White papers
  • Graphics 
  • Case studies
  • Webinars
  • SMS
  • Surveys
  • Annual Report

Take a look at some of our marketing outsourcing work.

Schedule a free initial consultation

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