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What we do

Content marketing

Personas and blog posts and funnels, oh my!

So, you want to have the best content marketing out there—but you’re a little short on time. Or staff. Or maybe you just know that there are experts out there, and you know that it’s not you.

When you outsource content marketing with Outsource Marketing, you’ll get the benefit of decades of experience and a group of movers and shakers who are passionate about content strategy and execution.

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Approach

We’ll work with you from nose to tail, the whole she-bang. While the exact content marketing plan will depend on your unique needs and budget, here’s an overview of some of the pieces of the puzzle we might tackle:

Strategy

  • SEO audit and recommendations
  • Keyword research
  • Customer and stakeholder insights
  • Personas
  • Goal setting and KPIs
  • Messaging strategy
  • Content plan

Execution

  • Assembling best-fit talent
  • Recommending and implementing the appropriate tools and platforms
  • Content calendar
  • Drafts, revisions, and final pieces

Optimization

  • Assessing performance and tweaking tactics
  • Refining and updating previously created content to match new strategy
  • Style guides
  • Ongoing SEO monitoring
  • Targeting and segmentation
  • Marketing automation

Deliverables

Whether your content marketing goal is to increase brand visibility, generate and convert new leads, or demonstrate thought leadership, Outsource Marketing is here for you. As we plan out your buyer’s journey, we might recommend any of the following content types:

  • Blogs
  • Social media
  • Landing pages
  • Web copy
  • White papers
  • Graphics 
  • Case studies
  • Webinars
  • Email
  • Surveys
  • Videos
  • PPC
  • Annual Report

We’ll handle the strategy, the execution, and the reporting, so you can make marketing the fun part of business again.

Get a free initial consultation

Reach out, I'll be there!
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