CLIENT
Noble Northwest
Noble Northwest heats up their marketing
OVERVIEW
Noble Northwest turned to Outmark for a brand makeover after merging several companies into one VAC and Electrical powerhouse. Unlike traditional residential HVAC and Electrical companies, they wanted to target contractors by strengthening relationships in new home construction and custom remodels. They had a clear mission to unify and elevate their brand. Our work spanned from strategic planning, brand development, logo creation, and promotional merchandise.
New brand, new look
We aimed to modernize Noble Northwest’s brand while preserving its established reputation.
Our journey began with a creative brief, identifying their strategic positioning, voice, characteristics, and personality. Our collaborative logo process included four steps:
- Stylescapes: We collaborated on focused moodboards based on our research, positioning, and creative brief.
- Round One: Based on our finalized stylescapes, we presented logo options in black and white.
- Round Two: We presented their chosen logo from the previous round with color palette options.
- Round Three: With their new logo selected, we dialed in their responsive logo system and packaged up all the files for use.
True to their roots
We incorporated key brand elements rooted in their PNW heritage, such as an N with an evergreen tree cutout. We love a good use of negative space. Their palette incorporates colors inspired by the area and their industry – an evergreen green paired with a stone white and a terracotta beige. And for an accent, a rusted orange.
Branding that’s electric
Once we nailed down the dynamic new logo for Noble Northwest, it was time to let their brand shine across all touchpoints. From sleek email signatures to eye-catching business cards, we ensured every interaction exuded professionalism and style. We crafted a branded PowerPoint deck and document templates, making every presentation and report stand out. To top it off, we designed vehicle stickers that turned their fleet into rolling ads, boosting brand visibility wherever they go. These comprehensive brand applications enhance Noble Northwest’s image and demonstrate the power of consistent branding.
Swag that fits
After rebranding Noble Northwest, it was time to ignite the excitement with some swag. Swag should be swagtegic; were not just slapping a logo on a flimsy baseball hat. Outmark® curated a collection of high-quality items that made sense for their brand and industry. Their team needed a new look that showcased their professional brand and work style. We teamed up to design and order t-shirts, hats, jackets, beanies, and practical tool bags, ensuring that employees and customers can proudly sport their gear. This swag boosts team spirit and turns heads wherever it goes.
