Go into any Starbucks and you can pick up one of their brochures sharing their corporate social responsibility. They are really putting some energy into their communications in this area, and I applaud them for it.
Tully’s is a Seattle-based company that has followed Starbucks, literally, into many of Seattle’s neighborhoods. Their strategy: open a Tully’s across the street. Tully’s has a ways to go to match Starbucks in a number of areas, but they’ve one-upped the 800 lb. gorilla with one simple move: They have introduced the Tully’s Green Cup, a fully renewable and compostable paper cup.
One other thing. One of my partners at Outsource Marketing asked an interesting question: “Ever notice how the person who rings you up asks you if you want your receipt, prints it, then throws it away?”
What’s up with that, anyway?
What a nice looking blog! It is very visually appealing.
It seems like, 10 years ago, I used to see a lot more people bring in their own mugs at Starbucks. I NEVER see that anymore. I wish it would become en vogue at all coffee shops. So thanks for letting me know about Tullys. That is a great idea.
Keep up the good work.
Patrick – this is a great idea. Bravo, Tully’s! Has Tully’s put in a special trash bin to collect the compostable cups, so they can be picked up by people (or perhaps an organic farm or co-op?) in the community?
Shari – that’s a great idea about bringing your own mug to the coffee shop!