In the last few months we’ve seen one client see a 75% decrease in their monthly revenue. A start up’s development and marketing funding source dried up when an adviser failed to move the money quick enough. Other clients have had their marketing budgets frozen or slashed.
In their own words, these folks have told us they are “nervous,” “on pins and needles,” “anxious,” “angry” and “scared.”
Not everyone feels that way.
Other clients tell us they see this as the opportunity of the lifetime (and we agree with them). Their competitors are cutting spending or going away and they want to put the pedal to the metal—now.
The words they are using include “excited,” “nervous,” “pumped,” “anxious” and “ready to go.”
Whether the attitude is optimistic or pessimistic, everyone is nervous and anxious right now, but they’re obviously channeling that energy differently.
The saying “attitude is everything” comes to mind but it fails to recognize the severity of the challenges being faced by companies of all sizes right now. Pep talks don’t mean much if the dollars simply aren’t there.
But if there is budget available—your company should consider investing it in strategic, responsible marketing while your competitors aren’t.
So what’s your marketing mindset?
Has the economy got you spooked or pumped?
