The power of vlogging in marketing
It was September 1979. The Buggles released their single, “Video Killed the Radio Star.” Mystics? Geniuses?
It’s like they knew that vlogging was on the horizon some 40 years before it took off. Vlogging is quickly becoming the go-to medium for effective brand communication and marketing. In this article, we’ll dive into the ins and outs of vlogging, why it’s necessary, and how you can use it to elevate your marketing communications.
What is vlogging?
Vlogging is a form of blogging that uses video as the primary medium. It’s the combo of video and blogging, hence the name vlogging. Vlogging includes anything from personal vlogs, tutorials, product reviews, and more. The most common vlogging platforms are YouTube, Instagram, and TikTok, with more platforms cropping up almost daily.
Why does vlogging matter?
Not only is video content more engaging and memorable than text or image-based content, but according to a survey by HubSpot, 54% of consumers want to see even more video content from the brands they love. Vlogging can help you stand out in a crowded marketplace. Don’t stress — even though the camera adds ten pounds, it can also add ten thousand followers.
Businesses incorporating vlogging into their marketing strategy are more likely to be noticed, remembered, and, ultimately, successful. For more information about the value of video marketing, check out our blog: Use video to add a new dimension to your marketing.
How can vlogging be used in marketing communications?
Vlogging can be used in several ways to communicate with your customers. For example:
1. Product reviews
With vlogging, you deliver sincere and authentic product reviews, cultivating trust and bolstering your brand. Harness the power of user-generated content (UGC) by featuring videos from your customers. A 2023 study found that consumers see organic UGC as more trustworthy than creators, brand content, and more.
2. Tutorials
Vlogging allows you to provide authentic—look into my eyes—tutorials on how to use your product or service, which is a valuable way to educate your audience and show them the value of your products. A study by TechSmith found that 83% of people prefer video tutorials over text or audio.
3. Behind-the-scenes
Vlogging provides a behind-the-scenes look at your business, showcasing your brand’s personality and building a connection with your audience. In a world where organic content is more trusted than any other type, consumers appreciate authenticity. Focus on being a little rough around the edges vs. shiny and polished.
Outsource Marketing’s vlogging services
No doubt, vlogging is the future of brand communication. Businesses incorporating vlogging into their marketing plans are leading the pack in communications.
Outsource Marketing offers vlogging services that can help elevate your brand communication. Our team of experts can help create engaging, informative, and memorable vlogs. We use the latest technology and techniques to ensure your vlogs are of the highest quality.
