Powerful ideas trump big budgets

My partner, Bill Boyd, ABC, sent me this video along with the following message:

You don’t need a big budget in order to reach a huge audience. Just a powerful idea and a compelling way of presenting it.

I couldn’t agree more.

This video regarding global warming was created by a science teacher in rural Oregon. It’s creating a bit of a stir on the Internet and in mainstream media. Bill read about it in the Christian Science Monitor, in fact.

Creativity comes in all forms. It ain’t always pretty. And it doesn’t have to break the bank either.

At Outmark, we know that culture matters. We believe that it’s fun to be good, so we pick employees, partners, and clients that are good at what they do and fit our playful culture. Want to learn more about how we can help you make marketing the fun part of running your business? Schedule a free marketing consultation today.