Love it or hate it: The Thomas Kinkade marketing machine
December 28, 2007
Love it or hate it: The Thomas Kinkade marketing machine
My partner, Bill Boyd, ABC, sent me an email I thought blogworthy. Here it…
Ad Age Trends for 2008: My take
December 27, 2007
Ad Age Trends for 2008: My take
Ad Age released their Trends to Watch in 2008 recently. Here's a loose summary of…
Entertaining, but effective?
December 26, 2007
Entertaining, but effective?
Ready for a little break from the barrage of holiday advertising? I am, and I…
A little present from Coors to the world
December 25, 2007
A little present from Coors to the world
Santa actually has nothing to do with this post, but how could I resist? The…
Santa: Love him or hate him?
December 24, 2007
Santa: Love him or hate him?
Do you love Santa? Or do you hate him for his role in the…
“Season’s Greenings” from the Port of Seattle
December 21, 2007
“Season’s Greenings” from the Port of Seattle
Today we received the above postcard from the Port of Seattle. Inside it reads "Please…
Happy Holidays. No. Really. We mean it.
December 20, 2007
Happy Holidays. No. Really. We mean it.
"From everyday collection to environmental protection, Think Green. Think Waste Management." That's the tagline in…
Ride the S.L.U.T. SayWa?
December 19, 2007
Ride the S.L.U.T. SayWa?
If you live in the Seattle area, you've witnessed a naming blunder or two over…
For the library: William Zinnser’s “On Writing Well”
December 17, 2007
For the library: William Zinnser’s “On Writing Well”
Recently I shared a copy of On Writing Well, by William Zinsser with an Outsource…
My friend, the spammer
December 14, 2007
My friend, the spammer
Want to make some easy money? Now you can, if you are willing to spam…
Responsible or not?
December 13, 2007
Responsible or not?
Boring advertising is irresponsible in so many ways. But there's a fine line between breakthrough…
Is marketing outsourcing Responsible Marketing?
December 12, 2007
Is marketing outsourcing Responsible Marketing?
It's a fair question. To answer that, first you need a little better understanding of…
A multicultural marketing swing and miss
December 11, 2007
A multicultural marketing swing and miss
Multicultural marketing is smart. It makes a lot of sense. And it could be your…
On first impressions and sweating the small stuff
December 10, 2007
On first impressions and sweating the small stuff
On the surface, Fresh & Easy Neighborhood Market looks like the type of company I'd…
Why you should evaluate all your contact points
December 4, 2007
Why you should evaluate all your contact points
So my family is returning from our vacation in Whistler last week and my four-year-old…
I deserve a hot, juicy burger…and a cup of water
November 26, 2007
I deserve a hot, juicy burger…and a cup of water
Last summer, I took my mom to Wendy's for lunch with my kids. Believe it…
Why won’t Starbucks do something like this?
November 23, 2007
Why won’t Starbucks do something like this?
Go into any Starbucks and you can pick up one of their brochures sharing their…
Can CREDO mobile make each call a call for change?
November 21, 2007
Can CREDO mobile make each call a call for change?
Today is Thanksgiving. After using a forklift to bring the Seattle Times in, I was…
Preview the Responsible Marketing book
November 20, 2007
Preview the Responsible Marketing book
Why is marketing ROI is an oxymoron for most companies? "Spend more, get less" just…
Introducing the Responsible Marketing Blog, from Outsource Marketing
November 19, 2007
Introducing the Responsible Marketing Blog, from Outsource Marketing
Hello all, We all know how difficult marketing has become. Ask an audience of 300…
