Preview Pepsi’s Super Bowl ad for the deaf
January 30, 2008
Preview Pepsi’s Super Bowl ad for the deaf
This ad from Pepsi will air during the Super Bowl. Pepsi shows support for the…
Super Bowl mania and the Lucy effect
January 29, 2008
Super Bowl mania and the Lucy effect
Today is media day in Phoenix as a press contingent of 4,786 was on hand…
Where have you seen advertising today?
January 28, 2008
Where have you seen advertising today?
My partners and I have been preaching and teaching about the effects of information overload…
Jargon and buzzwords to avoid like the plague
January 25, 2008
Jargon and buzzwords to avoid like the plague
Is it time to disintermediate mission-critical communities? Not until we embrace open-source infrastructures. To be…
Green cleaners that actually work?
January 24, 2008
Green cleaners that actually work?
Last year, Outsource Marketing was recognized by King County as Best Workplace for Recycling. But…
On photonapping and double standards
January 23, 2008
On photonapping and double standards
From software license audits to record labels suing teenagers' parents for downloading music through a…
Super Bowl Advertising warm-up
January 22, 2008
Super Bowl Advertising warm-up
Believe it or not, I used to actually require students in my Integrated Marketing Communications…
Business cards: Little billboards for everyone
January 21, 2008
Business cards: Little billboards for everyone
Business cards are like mini-billboards: you only have a second or two to make an…
Can subliminal advertising be responsible?
January 18, 2008
Can subliminal advertising be responsible?
We've all seen examples of subliminal advertising in print ads over the years. I use…
Help define the buzzword marketers love (and I hate)
January 17, 2008
Help define the buzzword marketers love (and I hate)
Each January, Interbrand shares its Best Global Brands 2007 report. They've been doing it for…
Blog spam. Welcome to the Responsible Marketing Hall of Shame.
January 16, 2008
Blog spam. Welcome to the Responsible Marketing Hall of Shame.
Spam of any kind sucks. It especially sucks when you respond to it accidentally. That…
Don’t you wish your company could slow down the Internet?
January 15, 2008
Don’t you wish your company could slow down the Internet?
How would you like your customers to line up to hear you talk about your…
Responsible Marketing: Where have you seen it?
January 15, 2008
Responsible Marketing: Where have you seen it?
We know it when we see it, don't we? Tide's Loads of Hope. Dell's…
Irresponsible marketing: Where have you seen it?
January 15, 2008
Irresponsible marketing: Where have you seen it?
Poor casting. Bad design. Lack of planning. Greenwashing. Broken promises. Marketing to children. The list…
What your marketing counsel should tell you—but won’t
January 15, 2008
What your marketing counsel should tell you—but won’t
I just re-read this article I wrote for Media, Inc. a few years ago thinking…
Powerful ideas trump big budgets
January 14, 2008
Powerful ideas trump big budgets
My partner, Bill Boyd, ABC, sent me this video along with the following message: You…
Is Target half pregnant with their eco-messaging?
January 10, 2008
Is Target half pregnant with their eco-messaging?
Whole Foods isn't the only place offering reusable shopping bags. Seems you can get them…
The one resolution marketers must keep (every year)
January 9, 2008
The one resolution marketers must keep (every year)
Every year, we receive a boat load of last minute inquiries as prospects (and a…
The social and political ramifications of consumerism
January 8, 2008
The social and political ramifications of consumerism
My partner Eric Anderson recently shared a fascinating Bill Moyers interview he caught just before…
Multicultural marketing on the verge
January 7, 2008
Multicultural marketing on the verge
Have you considered multicultural marketing yet? You should. Now. Seriously. Now. Soon, the minority will…
