Responsible or not? Blow Energy Drink Mix
February 27, 2008
Responsible or not? Blow Energy Drink Mix
Energy drink marketing is kinda like soda pop marketing -- on steroids. And taurine. And…
Twitter me this: Is it time to tweet?
February 26, 2008
Twitter me this: Is it time to tweet?
You've surely heard of Twitter by now . . . the "service for friends, family,…
Green & authenticity make a good marriage
February 25, 2008
Green & authenticity make a good marriage
Lewis Green and I had a great talk last week. Lewis is the Chief…
Responsible or not? PETA’s campaign against KFC
February 22, 2008
Responsible or not? PETA’s campaign against KFC
It really doesn't matter how you feel about PETA, you have to admire their marketing…
Hey, what’s with the halo and horns?
February 21, 2008
Hey, what’s with the halo and horns?
You probably noticed the dramatic difference in the Responsible Marketing Blog identity and wondered, what's…
Toy safety and timing
February 20, 2008
Toy safety and timing
As the father of two preschoolers under age five, I've been frustrated with the toy…
The Star Wars franchise: Too much of a good thing?
February 19, 2008
The Star Wars franchise: Too much of a good thing?
I saw Star Wars Episode IV thirteen times in the theaters. Thirteen. In my defense,…
Afraid of being different?
February 15, 2008
Afraid of being different?
We love to push our clients around. I don't mean physically. We just love to…
Southwest Airlines looking for luv in all the right places
February 14, 2008
Southwest Airlines looking for luv in all the right places
You gotta love Southwest Airlines. Known as the "Luv Airline," Southwest wears their heart…
What are you doing to drive word of mouth?
February 13, 2008
What are you doing to drive word of mouth?
Each month, the Outsource Marketing Book Club gathers to review a marketing book of…
The best, worst and most responsible ads of Super Bowl XLII
February 12, 2008
The best, worst and most responsible ads of Super Bowl XLII
The Super Bowl was indeed super this year. The ads? Not so much. The general…
SHIPOOPI! When bad ain’t so bad.
February 11, 2008
SHIPOOPI! When bad ain’t so bad.
"Remember to honk when you drive by Vern Fonk." If you live in Washington or…
Advertising stunt double lands Pfizer in the congressional crosshairs
I'm not a big fan of celebrity endorsements, mostly because they seldom work. But having…
Marketing that makes you call for help
February 7, 2008
Marketing that makes you call for help
My wife sent me an email the other day. It read: Help! We got another…
It’s a man’s world. You just get to live in it, sweetheart.
February 6, 2008
It’s a man’s world. You just get to live in it, sweetheart.
I was leaving a restaurant in Issaquah (about 20 minutes East of Seattle) and this…
SalesGenie Super Bowl advertising: Better or worse?
February 5, 2008
SalesGenie Super Bowl advertising: Better or worse?
Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the…
Responsible Super Bowl ads? You decide.
February 4, 2008
Responsible Super Bowl ads? You decide.
The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has…
Are advertisers going too far to break through?
February 2, 2008
Are advertisers going too far to break through?
One day to Super Bowl Sunday and I'm wondering: a. Which ad will have us…
Social networking in plain English (and the power of video)
February 1, 2008
Social networking in plain English (and the power of video)
After wrapping up my article and post Social networking is ready for business. Are you?…
Social networking is ready for business. Are you?
January 31, 2008
Social networking is ready for business. Are you?
I was shocked when I realized how many of Outsource Marketing’s clients and friends of…
