Marketing lessons from Dixie’s BBQ
April 14, 2008
Marketing lessons from Dixie’s BBQ
One of my favorite quotes of late is "Advertising is the tax you pay for…
The New Coffee Wars: Who will prevail?
April 11, 2008
The New Coffee Wars: Who will prevail?
I drink a grande decaf over ice with heavy cream every morning. Although I eliminated…
Responsible or not? Absolut re-maps North America
April 9, 2008
Responsible or not? Absolut re-maps North America
Absolut Vodka of Sweden created a bit of uproar recently by re-mapping North America to…
Hate American Idol? Watch it Wednesday night anyway
April 8, 2008
Hate American Idol? Watch it Wednesday night anyway
Do you hate American Idol? Me too. I used to hate American Idol for three…
“You’re not good enough.” Now, sign here.
April 8, 2008
“You’re not good enough.” Now, sign here.
Sad, but true. So much of marketing is about creating fear, uncertainty and doubt (or…
Tanning is good 4 U?
April 7, 2008
Tanning is good 4 U?
Did you know there's a "deceptive campaign to keep you out of the sun?" The…
Responsible or not? Using sex to sell recyling
April 4, 2008
Responsible or not? Using sex to sell recyling
Eko-Kom wants to encourage recycling. And sex sells. So why not use sex to sell…
I got duped by Airborne
April 3, 2008
I got duped by Airborne
Seems everyone I know has been down for the count this year with a cold,…
Want to know what Lou Piniella really says to the officials?
Lou Piniella was a hoot to watch during his Seattle days, and his hot temper…
Can Responsible Marketing save baseball?
April 1, 2008
Can Responsible Marketing save baseball?
I love baseball. And I loved winning our home opener. But as a fan, I'm…
Responsible or not? Apple, Inc.
March 31, 2008
Responsible or not? Apple, Inc.
Image from Wired Magazine I was interviewed by MacNews last week for their article The…
Whole brain marketing, and why you need it
March 27, 2008
Whole brain marketing, and why you need it
Take a look at the spinning figure above. Is it spinning clockwise or counter-clockwise for…
Responsible or not? Bayer Corporation
March 26, 2008
Responsible or not? Bayer Corporation
For generations, Bayer has been a household name in America. Today, the company has over…
Embracing responsibility: It’s gr-r-r-reat! Or is it?
March 25, 2008
Embracing responsibility: It’s gr-r-r-reat! Or is it?
Here's four minutes of junk food advertising aimed at children: Given the above, when cereal…
Life flows better with Visa, especially if you are buck naked
Visa Europe is rolling out its new "Life flows better with Visa" campaign today. Here's…
How the Easter Bunny does it
March 23, 2008
How the Easter Bunny does it
Happy Easter, everyone.
Easter Bunny hogtied, candy stolen. Story at 11.
March 21, 2008
Easter Bunny hogtied, candy stolen. Story at 11.
Rest assured, I understand no bunnies were harmed during the photo shoot for this ad.…
I bet you’ll fail this test
March 20, 2008
I bet you’ll fail this test
Before you read ahead, play the video below and take the test. You won't need…
The Patto Approach: The cure for paralysis by analysis
March 19, 2008
The Patto Approach: The cure for paralysis by analysis
A few years ago, Outsource Marketing fell into a little rut. We suffered from classic…
Your agency is not your brand
March 18, 2008
Your agency is not your brand
Does your website have a link on the bottom giving credit to the web developer?…
