Re-positioning requires more than words alone
June 9, 2008
Re-positioning requires more than words alone
Few brands ever truly reach the Holy Grail of marketing: Positioning so universal that the…
Bite-sized Friday: Responsible Marketing Lite
June 6, 2008
Bite-sized Friday: Responsible Marketing Lite
For a change of pace, I thought I'd share a few bite-sized Responsible Marketing-related things…
4 ways to help me evangelize Responsible Marketing
June 5, 2008
4 ways to help me evangelize Responsible Marketing
It's 7:00 a.m. and in about an hour and a half, I'm going to impart…
Copywriting advice from “The Godfather of Gore”
June 4, 2008
Copywriting advice from “The Godfather of Gore”
#2 on my list of 10 ideas to simplify your marketing is "Don’t use big…
Pump up the volume to improve marketing? Maybe not.
June 3, 2008
Pump up the volume to improve marketing? Maybe not.
Your could say battling information overload is in our DNA: We've been preaching, teaching, and…
Drug company advertising: Responsible or not?
June 2, 2008
Drug company advertising: Responsible or not?
Every time I hear an ad for a medication on television, I think of the…
Rachael Ray linked to terror? You be the judge
May 30, 2008
Rachael Ray linked to terror? You be the judge
Can you guess why Dunkin' Donuts pulled the above ad featuring Rachel Ray? First, you…
I’ve got some Cheetos. Let’s go vandalize something!
May 29, 2008
I’ve got some Cheetos. Let’s go vandalize something!
Are you ready to join the Orange Underground? You know, a place where you can…
Where can I get my Culture Decoder ring?
May 27, 2008
Where can I get my Culture Decoder ring?
I first learned about Clotaire Rapaille back in 2004 in a fascinating Frontline episode entitled…
The “We’re not having a Memorial Day sale” ad
May 26, 2008
The “We’re not having a Memorial Day sale” ad
Happy Memorial Day everyone. Associated Appliance of Stamford, Connecticut is NOT having a Memorial Day…
(RED) under fire: Group says buy less; show us the books
By now, you may have seen or possibly even purchased a (RED) product. If you…
Everything I know I learned from a marketing intern
May 22, 2008
Everything I know I learned from a marketing intern
Let's face it, interns get a bum wrap. They work hard, do some heavy lifting…
The Responsible Marketing Blog now on Alltop: Which badge do you prefer?
Alltop is a blog aggregation site founded by Guy Kawasaki that features ever-growing lists of…
Beware of “no brainer” marketing tactics
May 20, 2008
Beware of “no brainer” marketing tactics
We all know it now: Digital marketing kicks butt. Organizations big and small should be…
The Republican Party’s depressing new slogan
May 19, 2008
The Republican Party’s depressing new slogan
It doesn't matter whether you are Republican, Democrat, Independent, Libertarian or Green Party member---this is…
Brand Tags reveals what people really think about brands
When speaking, I often do free association with brands, asking the audience to shout out…
Friends don’t let friends do drive-by marketing
May 15, 2008
Friends don’t let friends do drive-by marketing
The evidence of a recent drive-by marketing attempt in my driveway. Is it marketing or…
Is MTV’s Staying Alive Foundation going too far?
May 14, 2008
Is MTV’s Staying Alive Foundation going too far?
I am one of the few people that saw the very first video on MTV,…
10 ideas to simplify your marketing
May 13, 2008
10 ideas to simplify your marketing
1. Communicate fewer ideas. Google's initial success was due to the fact that they eliminated…
A burrito the size of a baby! No? Then show me your tortilla machine.
One of the best places for Mexican food in Seattle is Gorditos, on 85th in…
