Responsible or not: Emotional manipulation Responsible Marketing August 1, 2008 Responsible or not: Emotional manipulationA vast sector of modern advertising... does not appeal to reason but to emotion; like… Patrick Byers 6
When deceptive ads aren’t so deceptive Responsible Marketing July 31, 2008 When deceptive ads aren’t so deceptiveI enjoy marketing that rewards you for paying attention. Ads that leave you guessing. The… Patrick Byers 4
Is CUIL the worst launch ever? positioningResponsible Marketing July 30, 2008 Is CUIL the worst launch ever?Even though it just launched yesterday, by now you've probably heard of CUIL: the new… Patrick Byers 9
Does marketing need a heart? Responsible Marketing July 29, 2008 Does marketing need a heart?There are seven keys to Responsible Marketing. Most would agree the first four keys are… Patrick Byers 6
Mad Men returns: Don Draper v. Roy Draper Uncategorized July 28, 2008 Mad Men returns: Don Draper v. Roy DraperMad Men, the critically-acclaimed AMC series about Madison Avenue advertising men returned last night. Twitter… Patrick Byers 1
Amid tough times, advertising looks back Uncategorized July 25, 2008 Amid tough times, advertising looks backIt is a sociological fact that when times are tough, people turn to the past---to… Patrick Byers 6
Dozens of comments lost for 7/21 – 7/24 announcement July 25, 2008 Dozens of comments lost for 7/21 – 7/24Due to an irrecoverable server crash, The Responsible Marketing Blog lost all posts and comments… Patrick Byers 0
Little changes can have big effects Uncategorized July 24, 2008 Little changes can have big effectsI’m not sure why, but for some reason, The Tipping Point, by Malcolm Gladwell has… Patrick Byers 0
Love it or hate it: Jawbone viral video campaign Responsible Marketing July 23, 2008 Love it or hate it: Jawbone viral video campaignSurely you are familiar with Jawbone, the makers of the excellent noise-canceling Bluetooth headsets for… Patrick Byers 5
Awards for sale: Not a rewarding experience Responsible Marketing July 22, 2008 Awards for sale: Not a rewarding experienceThe Ballard Agency has won many awards in its 45-year history, but this one from… Patrick Byers 136
Responsible or not? “Get Some Nuts” with Snickers Responsible Marketing July 21, 2008 Responsible or not? “Get Some Nuts” with SnickersAs the best selling candy bar of all time with annual sales of over $2… Patrick Byers 4
Bite-sized Friday: Ads, an award and one bad video Responsible Marketing July 18, 2008 Bite-sized Friday: Ads, an award and one bad videoWho needs a movie? If you have a website, video content can dramatically improve your… Patrick Byers 0
Walmart Rebrand: Starburst, asterisk, or sphincter? brandingResponsible Marketing July 17, 2008 Walmart Rebrand: Starburst, asterisk, or sphincter?Walmart offers always low prices, but at a cost. The company has been criticized on… Patrick Byers 29
Social media for social good interview on NetSquared Responsible Marketing July 16, 2008 Social media for social good interview on NetSquaredLast week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social… Patrick Byers 0
Responsible or not? Stripping for charity Responsible Marketing July 15, 2008 Responsible or not? Stripping for charityUsing social media to create social good is a good thing. But it's never quite… Patrick Byers 8
Can’t buy me love: Paid conversation seeding Responsible Marketing July 14, 2008 Can’t buy me love: Paid conversation seedingAuthenticity is the marketing buzzword du jour, and for good reason: There's a huge trust… Patrick Byers 8
Bite-sized Friday: Chickens to China digital marketingResponsible Marketing July 11, 2008 Bite-sized Friday: Chickens to ChinaBennett Gordon from the always good Utne Reader shared the following interview with Lucas Conley,… Patrick Byers 0
Big ideas, tiny budgets Responsible Marketing July 10, 2008 Big ideas, tiny budgetsBreakthrough creative agitates. It makes people uneasy, or angry. It might make you laugh or… Patrick Byers 2
Creativity outside the lines Responsible Marketing July 9, 2008 Creativity outside the linesTo raise awareness regarding the AIDS pandemic in South Africa and commemorate World AIDS Day,… Patrick Byers 2
Where the hell is the marketing? funResponsible Marketing July 8, 2008 Where the hell is the marketing?A movie filmed in 14 months, across 42 countries with a cast of thousands. No,… Patrick Byers 2