Are marketing best practices an oxymoron?
September 9, 2008
Are marketing best practices an oxymoron?
Can best practices improve your marketing? Here's what a best practice is, according to Wikipedia:…
MDA bail money update: Just nine days to go!
September 8, 2008
MDA bail money update: Just nine days to go!
With only nine days to go, I'm 60% of the way to raising my bail…
Responsible or not? Ringling Brothers Circus
September 8, 2008
Responsible or not? Ringling Brothers Circus
I was surprised how excited I was to take my kids to "The Greatest Show…
Advertising and PR work better together
September 5, 2008
Advertising and PR work better together
I've often found myself explaining the difference between Advertising and Public Relations---primarily, what to use…
Responsible or not? Biker Babe Marketing
September 4, 2008
Responsible or not? Biker Babe Marketing
As marketers, we're always looking for creative ways to break through. Biker Babe Marketing is…
Two creative offers that broke through
September 3, 2008
Two creative offers that broke through
Three or four years ago, I received a promotional insert in an Amazon shipment for…
An old way to simplify a complex idea
September 2, 2008
An old way to simplify a complex idea
Getting a prospect's attention is tough enough, but let's say you are able to break…
On the MDA Telethon . . . and my bail money
September 1, 2008
On the MDA Telethon . . . and my bail money
Seems the Jerry Lewis MDA Telethon has been on forever. Probably because the program first…
Bite-sized Friday: The Network Effect
August 29, 2008
Bite-sized Friday: The Network Effect
You've heard of the network effect before, haven't you? It's defined as "the phenomenon whereby…
Responsible Reading: Marketing Management
August 27, 2008
Responsible Reading: Marketing Management
Seems every marketing book claims to offer the silver bullet---the marketing secret that guarantees incredible…
I’m going to jail! Can you help me with bail?
August 26, 2008
I’m going to jail! Can you help me with bail?
I'm innocent! Innocent I tell you! I have no idea what I did to deserve…
Don’t let misplaced loyalties hold you back
August 25, 2008
Don’t let misplaced loyalties hold you back
Our marketing assessments are a bit of a loss-leader but they give prospects the chance…
Let’s fight vanity scams together
August 21, 2008
Let’s fight vanity scams together
I've been intrigued by the legs Awards for sale: Not a rewarding experience has had…
Responsible or not? Visa’s Olympic sponsorship
August 19, 2008
Responsible or not? Visa’s Olympic sponsorship
If you watched the Olympics, you've seen Visa's pervasive Go World ads. Morgan Freeman's distinctive…
Are you ready to compete?
August 18, 2008
Are you ready to compete?
Watching the greatest Olympians inspires. The competition is fierce, and to succeed at the highest…
Kissing a frog to help the environment
August 15, 2008
Kissing a frog to help the environment
Earlier this summer, Outsource Marketing participated in The Olympus Press Print Green Summit, an annual…
Vote for the dumbest viral marketing campaign
August 13, 2008
Vote for the dumbest viral marketing campaign
A few weeks ago, I chatted with Dan Tynan regarding an article he was writing…
Love it or hate it? “Kiss my Astra”
August 12, 2008
Love it or hate it? “Kiss my Astra”
Do you want to Kiss my Astra? I didn't think so. But Saturn's new campaign…
Obama’s marketing prowess continues to impress
August 11, 2008
Obama’s marketing prowess continues to impress
Whether you are 'red' or 'blue,' you have to be green with envy when watching…
What’s most important?
August 8, 2008
What’s most important?
Yesterday, I spoke about how competence and character are necessary to build trust, and it…
