On Black Friday and consumerism
November 28, 2008
On Black Friday and consumerism
Today is Black Friday. You might have heard it's the busiest shopping day of the…
Seven entertaining Thanksgiving ads
November 27, 2008
Seven entertaining Thanksgiving ads
Happy Thanksgiving, everyone! I happened upon some entertaining Thanksgiving advertising this week. Here are a…
Is Whistler-Blackcomb email marketing responsible?
November 26, 2008
Is Whistler-Blackcomb email marketing responsible?
On Monday, I received a message from Whistler Blackcomb to inform me of the open…
Time to focus on the top of the pyramid
November 24, 2008
Time to focus on the top of the pyramid
The pyramid above represents all of your audiences---from the entire universe of prospective customers to…
McDonald’s zags with new concept store
November 21, 2008
McDonald’s zags with new concept store
At a time when most companies are looking for ways to extend their brand to…
Will the economy kill creativity?
November 20, 2008
Will the economy kill creativity?
Breaking through the clutter amid consumer cynicism and information overload requires creativity. Creativity comes in…
Happy Birthday, Responsible Marketing Blog
November 19, 2008
Happy Birthday, Responsible Marketing Blog
A year ago today, I soft-launched the Responsible Marketing Blog. My goal was twofold: Create…
Motrin feels the pain of a social media mommy mob
November 18, 2008
Motrin feels the pain of a social media mommy mob
You might have heard about the recent uproar over a new Motrin ad targeting mothers.…
Northwest Tweetup @ Microsoft this Thursday, 11/20
November 17, 2008
Northwest Tweetup @ Microsoft this Thursday, 11/20
Social Media Northwest will be holding another Tweetup this coming Thursday on the Microsoft campus.…
Hall of Shame: Classmates.com
November 17, 2008
Hall of Shame: Classmates.com
"Your former classmates are trying to contact you! Upgrade now to see their messages!" You've…
Amazon begins initiative to reduce packaging
November 14, 2008
Amazon begins initiative to reduce packaging
Great packaging can be the difference between success and failure for some products. As marketers,…
Princeton Premier: Bad marketing or vanity scam?
November 13, 2008
Princeton Premier: Bad marketing or vanity scam?
Princeton. Americans immediately think of Princeton University, the Ivy League, or possibly the Princeton Review.…
Part-time marketing faculty positions – UW Bothell
November 13, 2008
Part-time marketing faculty positions – UW Bothell
The University of Washington Bothell Business Administration Program currently has a need for part-time faculty…
Can you market as well as a state agency?
November 12, 2008
Can you market as well as a state agency?
Some of the best marketing today is being done by groups typically considered boring and…
On marketing and honor on Veterans Day
November 11, 2008
On marketing and honor on Veterans Day
Today we honor our veterans: Those that serve, those that have served and those that…
Good to Great: On hedgehogs and BHAGS
November 7, 2008
Good to Great: On hedgehogs and BHAGS
I'm a fan of Jim Collins, author of business classics Built to Last and Good…
Hall of Shame: Misleading mortgage marketers
November 6, 2008
Hall of Shame: Misleading mortgage marketers
Every homeowner gets them: Misleading letters from mortgage lenders informing you that you are eligible…
Marketing lessons from Barack Obama
November 5, 2008
Marketing lessons from Barack Obama
Whether you are red or blue, you can't deny Barack Obama's marketing prowess. Here are…
It’s November 4th: Don’t forget to vote!
November 4, 2008
It’s November 4th: Don’t forget to vote!
Unless you think things are fine the way they are, make sure you make it…
Marketers get attention with Election Day freebies
November 3, 2008
Marketers get attention with Election Day freebies
Regardless of how you plan to vote, chances are you are talking about the election.…
