A-Rod deals another blow to the MLB brand
February 10, 2009
A-Rod deals another blow to the MLB brand
Few professional athletes have ever been bigger than George Herman "Babe" Ruth. His achievements on…
VitaminWater or the CSPI: Who do you believe?
February 6, 2009
VitaminWater or the CSPI: Who do you believe?
The Coca-Cola Company is being sued by the Center for Science in the Public Interest…
Is smoking bad for your business?
February 3, 2009
Is smoking bad for your business?
We all know smoking is bad for your health, but is it bad for your…
The Most and Least Responsible Super Bowl ads
February 2, 2009
The Most and Least Responsible Super Bowl ads
Once again, the Super Bowl was indeed super, but how about the ads? A few…
Make your marketing more shareable—pass it on
January 30, 2009
Make your marketing more shareable—pass it on
At a lunch meeting at the Cheesecake Factory yesterday, I was beginning to tell a…
On sweatshops, morality and marketing
January 28, 2009
On sweatshops, morality and marketing
Do you care if a pair of jeans you were about to buy was made…
Decaf in the afternoon? Not at Starbucks
January 26, 2009
Decaf in the afternoon? Not at Starbucks
I had a Twilight Zone moment this afternoon at my local Starbucks when I ordered…
Bite-sized Friday: The Virgin Edition
January 23, 2009
Bite-sized Friday: The Virgin Edition
No, this isn't the first Bite-sized Friday---just the first one since October. Bite-sized Fridays are…
Behold, the Facebook Friend Spamming tool
January 22, 2009
Behold, the Facebook Friend Spamming tool
It was bound to happen. With a little help from the programmers and usability gurus…
Serve your community, get free Starbucks coffee
January 21, 2009
Serve your community, get free Starbucks coffee
Starbucks has launched a new campaign to make it easier to participate in President…
Is Belkin’s apology for astroturfing enough?
January 20, 2009
Is Belkin’s apology for astroturfing enough?
First, what's "astroturfing?" Roughly, it's when formal political, advertising, or public relations campaigns seek to…
Hall of Shame: Countrywide Home Loans
January 16, 2009
Hall of Shame: Countrywide Home Loans
Marketing is about persuasion, so occasionally marketers stretch the truth. But how bad is a…
What’s your mindset amid the economic crisis?
January 14, 2009
What’s your mindset amid the economic crisis?
In the last few months we've seen one client see a 75% decrease in their…
If you can’t beat ’em, sponsor ’em
January 13, 2009
If you can’t beat ’em, sponsor ’em
With nearly 109,650,000 views-to-date, Judson Laipply's Evolution of Dance is the most popular video in…
I’m lovin’ it? McDonald’s buys love; fesses up
January 8, 2009
I’m lovin’ it? McDonald’s buys love; fesses up
With some fanfare, on December 23rd McDonald's launched a new concept store in Japan called…
Lose your job? Return your car.
January 7, 2009
Lose your job? Return your car.
As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here's something…
Less posts, more discussion in 2009
January 6, 2009
Less posts, more discussion in 2009
For years I've grappled with the conflict between commerce and conscience. Like most of you,…
Coke v. Pepsi: Refreshingly irresponsible
January 2, 2009
Coke v. Pepsi: Refreshingly irresponsible
Coke and Pepsi are at it again. They battled it out on New Year's Eve…
One resolution to keep: A marketing plan in 2009
December 31, 2008
One resolution to keep: A marketing plan in 2009
I often ask audiences "Are you happy with your marketing results?" Regardless of the number…
Responsible or not? Using the dead to sell
December 30, 2008
Responsible or not? Using the dead to sell
On Christmas Day, John Lennon returned from the dead. Well, his image and voice were…
