Shut off your lights at the office this weekend.
March 27, 2009
Shut off your lights at the office this weekend.
In support of Earth Hour, all our lights will be shut off at Outsource Marketing…
A Lost Generation of creatives? I think not.
March 26, 2009
A Lost Generation of creatives? I think not.
My colleague Martin always says, "when you have a great concept, the design doesn't have…
Word of mouth math: $2 bill + 1 sticker = awesome
March 25, 2009
Word of mouth math: $2 bill + 1 sticker = awesome
On Monday, one of my colleagues handed me this: This particular colleague had lost a…
How inclusive is your marketing?
March 18, 2009
How inclusive is your marketing?
Do you respect all your audiences? Really? Are you sure? Watch the following ad, then…
Do I get to have a Guinness again this year?
March 17, 2009
Do I get to have a Guinness again this year?
Last St. Patrick's Day I asked if---given Guinness' long history of often questionable advertising claims---I…
Tweetup on Thursday, 3/19 at Jillian’s in Seattle
March 13, 2009
Tweetup on Thursday, 3/19 at Jillian’s in Seattle
Time for another Tweetup for those of you interested in Social Media residing here in…
How are you marketing in this economy?
March 11, 2009
How are you marketing in this economy?
"Outsource Marketing is just like alcohol," a client once told me. "Why is that?" I…
The Southwest Airlines Bikini Controversy
March 10, 2009
The Southwest Airlines Bikini Controversy
Remember a few years ago when a woman was thrown off of a Southwest Airlines…
What do you think of Earth Day cards?
March 5, 2009
What do you think of Earth Day cards?
An intriguing question was posed by Tim Somers via LinkedIn the other day and I'm…
Fly the responsible skies with Jet Blue
March 4, 2009
Fly the responsible skies with Jet Blue
Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their…
Skittles Twitter homepage: Responsible or not?
March 3, 2009
Skittles Twitter homepage: Responsible or not?
Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an…
Is your company ready for “Facebook Friday?”
February 27, 2009
Is your company ready for “Facebook Friday?”
Over the last year, I've fallen into the habit of talking with companies about their…
Hyperconnected teens: The staggering statistics
February 26, 2009
Hyperconnected teens: The staggering statistics
Much has been said about how connected Gen Y is. But I was shocked when…
Will you go out of your way for better service?
February 25, 2009
Will you go out of your way for better service?
Don't you hate paying $.75 to put air in your tires? Me too. Especially when…
United’s feedback phone number to be grounded
February 23, 2009
United’s feedback phone number to be grounded
In an era where companies are beginning to adopt and embrace social media tools like…
A-Rod and Kobe and Phelps, oh my!
February 20, 2009
A-Rod and Kobe and Phelps, oh my!
It was a risk when Activision cast four of the world's most recognized athletes to…
Is Budget’s PrivacyGuard offer responsible?
February 17, 2009
Is Budget’s PrivacyGuard offer responsible?
Why would anyone want a free credit report from FreeCreditReport.com when Budget has partnered with…
Is green marketing Responsible Marketing?
February 16, 2009
Is green marketing Responsible Marketing?
Is green marketing responsible? Not always. Sometimes it's just the opposite---it's irresponsible, deceptive and wrong…
Rude, crude and funny ads: Love ’em or hate ’em?
February 13, 2009
Rude, crude and funny ads: Love ’em or hate ’em?
We all love to laugh, and when we find something genuinely funny, we love to…
On creativity, sidecar moments and marketing
February 12, 2009
On creativity, sidecar moments and marketing
I saw something I've never seen before on the way to work yesterday: A thin,…
