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Responsible Marketing

November 16, 2012

Crouching Tiger, Hidden Dragon, Part 1: The rise of the Asian population in America

You probably know that UCLA is the acronym for the University of California Los Angeles. You may not…

Patrick Byers 2

Responsible Marketing

October 31, 2012

‘Mermaids’ makes big ratings splash: But was it ethical?

It’s not the first time something like this has happened. ‘The War of the Worlds’…

Patrick Byers 0

Uncategorized

October 18, 2012

Show this video to the social media resistors in your company

If you've ever done a speech on social media, or tried to sell your company…

Patrick Byers 0

Uncategorized

September 30, 2012

TripAdvisor’s smart campaign to drive word of mouth

I've found online review sites like TripAdvisor and UrbanSpoon pretty useful when I travel on…

Patrick Byers 1

digital marketing

September 5, 2012

The 10 Commandments of SEO

Search engine optimization is extremely simple but the waters are constantly muddied by misinformation spread…

Patrick Byers 4

Uncategorized

August 14, 2012

Should a 23-year-old run your social media?

Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled "11 Reasons a…

Patrick Byers 5

Uncategorized

August 13, 2012

Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday

The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get…

Patrick Byers 0

Responsible Marketing

July 5, 2012

“Good deeds invite bad publicity” takes the bridge too far

Is it possible good deeds invite bad publicity? Can CSR efforts actually backfire? A recent…

Patrick Byers 3

Responsible Marketing

June 15, 2012

Dig deeper

I just reconnected with an old friend, and he told me he recently hired a…

Patrick Byers 1

Uncategorized

June 13, 2012

Is advertising eating our brains?

Probably not. But here are some interesting examples of the tricky ways advertisers use psychology…

Patrick Byers 0

naming Responsible Marketing

June 12, 2012

You can’t afford a cheap name

Naming a new company, product or service is tough. Companies pay thousands of dollars for new…

Patrick Byers 1

Uncategorized

June 10, 2012

Lessons in creativity from Mr. Rogers

Clients rely on us to bring our best creative ideas to everything we do. In…

Patrick Byers 0

Responsible Marketing

June 3, 2012

Why consumers in emerging markets are more responsible than Americans

90% of Chinese 18-25 year olds want greener brands. The growth of our Responsible Marketing…

Patrick Byers 0

Responsible Marketing

May 3, 2012

Return of the salesperson from hell

I'm the proud owner of a new Chevy Volt, and I'm thinking of ordering a…

Patrick Byers 16

Uncategorized

March 28, 2012

God is in the details

More evidence that the days of boring church marketing are long gone: Mars Hill Church,…

Patrick Byers 2

Responsible Marketing

March 7, 2012

Do we hate Dollar Shave Club’s viral video?

This being the Responsible Marketing Blog, you might think a video with an F-Bomb in…

Patrick Byers 2

Responsible Marketing

February 20, 2012

Responsible or not? CIT’s college recruiting video

College advertising is usually so, well, meh. Not so with this ad entitled "It's a…

Patrick Byers 4

Uncategorized

January 31, 2012

Your name + your picture = LinkedIn ad

I received the following message over the weekend from LinkedIn friend David Quinn that you…

Patrick Byers 6

Uncategorized

January 30, 2012

It worked with Darth Vader. Why not Ferris Bueller?

Volkswagen's "The Force" Volkswagen commercial was a huge hit with nearly 50 million views since…

Patrick Byers 1

Responsible Marketing

November 28, 2011

Responsible Marketing LinkedIn group is heating up

Did you know there's a Responsible Marketing Group on LinkedIn? Yep, it currently has an…

Patrick Byers 0

It's Fun to Be Good

Crouching Tiger, Hidden Dragon, Part 1: The rise of the Asian population in America

‘Mermaids’ makes big ratings splash: But was it ethical?

TripAdvisor’s smart campaign to drive word of mouth

The 10 Commandments of SEO

Dig deeper

Is advertising eating our brains?

You can’t afford a cheap name

Lessons in creativity from Mr. Rogers

Why consumers in emerging markets are more responsible than Americans

Return of the salesperson from hell

God is in the details

Do we hate Dollar Shave Club’s viral video?

Responsible or not? CIT’s college recruiting video

Your name + your picture = LinkedIn ad

It worked with Darth Vader. Why not Ferris Bueller?

Responsible Marketing LinkedIn group is heating up

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