I just “shipped my pants” watching Kmart’s new ad
April 15, 2013
I just “shipped my pants” watching Kmart’s new ad
When was the last time you shopped at Kmart? No, seriously. When was the last…
Does sex sell cause-related marketing?
April 5, 2013
Does sex sell cause-related marketing?
Do you remember this ad? It’s part of PETA’s anti-fur campaign. Though the use of…
My Top 10 Advertainment List
March 22, 2013
My Top 10 Advertainment List
Advertainment refers to the integration of advertising into entertainment media. This practice was first used…
Go Green on St. Patrick’s Day: Drink Organic Beer
March 15, 2013
Go Green on St. Patrick’s Day: Drink Organic Beer
When you think of St. Patty's Day, you probably think of drinking the traditional Guinness…
Business Cards: The Forgotten Powerhouse of Marketing
March 10, 2013
Business Cards: The Forgotten Powerhouse of Marketing
In our digital age most people forget that a business card is still a significant…
Marketing lingerie to tweens: Responsible or not?
March 5, 2013
Marketing lingerie to tweens: Responsible or not?
Au Revoir Fruit of the Loom. Your plain cotton briefs and boring training bras are…
Can “cool” sell the Microsoft Surface?
February 23, 2013
Can “cool” sell the Microsoft Surface?
Does cool sell? Let’s take a closer look. Flashy ad featuring an equally flashy product…
Green Valentine’s Day: Forget about lingerie, adopt a pig for that special someone in your life.
February 14, 2013
Green Valentine’s Day: Forget about lingerie, adopt a pig for that special someone in your life.
According to American Greetings Corporation, around a billion Valentine’s cards are sent globally each year.…
Recycling: Not Enough
February 5, 2013
Recycling: Not Enough
So your office has one of those beautiful shiny blue recycling bins and you give…
Volkswagen’s Super Bowl Ad: Get in. Get Racist?
February 1, 2013
Volkswagen’s Super Bowl Ad: Get in. Get Racist?
It must be Super Bowl ad season because the critics are a squawkin’. Well, VW’s…
Add positioning to your menu—and hold the carbs
January 30, 2013
Add positioning to your menu—and hold the carbs
I wrote this years ago. While my eating habits have changed, my opinion on the…
15 things we learned in 15 years – the hard way
January 21, 2013
15 things we learned in 15 years – the hard way
To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a…
You cannot bore people into buying your product.
January 14, 2013
You cannot bore people into buying your product.
One of my favorite quotes of all time. 'Nuff said.
Fiat’s gangsta “motherhood” rap. Responsible or not?
January 2, 2013
Fiat’s gangsta “motherhood” rap. Responsible or not?
MPG this, mid-size luxury car that. So many car companies are content with aerial footage…
Is cause-related marketing strategically responsible?
December 21, 2012
Is cause-related marketing strategically responsible?
In 1983, American Express coined the term "cause-related marketing" (CRM) when it embarked on a…
Why Instagram’s new TOS are a POS, and you should delete your account
December 18, 2012
Why Instagram’s new TOS are a POS, and you should delete your account
Love Instagram? Maybe not so much after you read their new terms of service (TOS): Some…
Responsible gifting: How gift cards are green
December 5, 2012
Responsible gifting: How gift cards are green
Ever get something you didn't want for the Holidays? Yeah, me too. Have you returned…
Crouching Tiger, Hidden Dragon, Part 4: Assessing the effectiveness of television ads targeted at Asian Americans
November 26, 2012
Crouching Tiger, Hidden Dragon, Part 4: Assessing the effectiveness of television ads targeted at Asian Americans
So, when is it appropriate to leverage culture in a marketing campaign? Here’s an instance…
Crouching Tiger, Hidden Dragon, Part 3: Segmenting the Asian American market based on generational differences
November 21, 2012
Crouching Tiger, Hidden Dragon, Part 3: Segmenting the Asian American market based on generational differences
According to the Pew Research Center, “ immigrants themselves are still by far the dominant…
Crouching Tiger, Hidden Dragon, Part 2: Reaching the fastest growing population in America
November 20, 2012
Crouching Tiger, Hidden Dragon, Part 2: Reaching the fastest growing population in America
What does the rise of the Asian population in America mean in terms of marketing? And how…
