Creativity is intelligence having fun. #CreativeSummer14
"Creativity is intelligence having FUN." We love this quote from Albert Einstein. Hand drawn by…
Thinking smarter is creative #CreativeSummer14
July 2, 2014
Thinking smarter is creative #CreativeSummer14
IBM's Smart Ideas for Smarter Cities campaign created "ads with a purpose" by adding unexpected functionality,…
Look back for creative inspiration. #CreativeSummer14
Creativity always looks forward while still considering the past. What's worked? What hasn't? What's resonated?…
Creativity is everywhere. #CreativeSummer14
June 29, 2014
Creativity is everywhere. #CreativeSummer14
Every culture embraces art and expresses it in different ways. To break out of a…
Creativity solves problems, simply. #CreativeSummer14
June 27, 2014
Creativity solves problems, simply. #CreativeSummer14
How do you rinse after brushing? Use a toothpaste encrusted cup? With your hands? The Amron…
Creativity gets people talking. #CreativeSummer14
June 26, 2014
Creativity gets people talking. #CreativeSummer14
A giant pig wedged between two walls in an alley to sell dental floss? Why…
Chomp! Real time marketing is creative. Just ask Luis Suarez. #CreativeSummer14
The Luis Suarez World Cup biting incident provided marketers with all the creative inspiration they…
Creativity has contour #CreativeSummer14
June 24, 2014
Creativity has contour #CreativeSummer14
Creativity isn't always about straight lines - it has contour. Frank Gehry's EMP Museum stands out and…
Strategic positioning is creative. #CreativeSummer14
June 23, 2014
Strategic positioning is creative. #CreativeSummer14
Positioning is creative. Customer research revealed that AutoVenture excels at getting their customers "closer to…
The Ad of the Century: VW’s “Think Small” #CreativeSummer14
Addition by subtraction. That's creativity. Ad Age named it the "Ad of the Century," but…
Allstate’s beautiful LGBT ad #CreativeSummer14
June 21, 2014
Allstate’s beautiful LGBT ad #CreativeSummer14
Creativity is brave. Who would have expected Allstate to roll one of the best LGBT…
Introducing a summer of creative inspiration #CreativeSummer14
The solstice heralds the beginning of summer in the Northern Hemisphere, and this year it falls…
Responsible Marketing: How marketers can build trust in an untrusting world
For years we've evangelized Responsible Marketing on this blog, in speeches and anywhere else anyone…
World Cup soccer: An advertiser’s dream
June 16, 2014
World Cup soccer: An advertiser’s dream
If you've been living in the forest seeking your inner zen and haven't heard yet,…
“Dads and Grads” Ads Give Us the Sads About Cliches in Ads
It’s that time of year again. That time where we know we’re going to be…
Light your creative fire.
May 15, 2014
Light your creative fire.
So you did your due diligence by investing in marketing strategy. You've done your research,…
When promotional marketing goes right
May 12, 2014
When promotional marketing goes right
When developing a statement giveaway piece for a client, we always aim for something that…
Hold your breath and smile: Hong Kong’s fake backdrop
April 30, 2014
Hold your breath and smile: Hong Kong’s fake backdrop
With summer vacation around the corner, expect social media to be flooded with pictures of…
Now we know what ‘barrellel parking’ is
April 21, 2014
Now we know what ‘barrellel parking’ is
Sometimes a commercial just rolls right. A recent example of a great commercial that takes…
Easter baskets and Matzah and more money, Oy Vey!
April 16, 2014
Easter baskets and Matzah and more money, Oy Vey!
Whether you celebrate Easter or Passover (or maybe both), Americans are spending more than ever…
