One of the perks of being part of an outsourced marketing agency is that we’re expected to question the status quo, and get to work with clients who do too. By doing things a little differently, and by being media and discipline neutral, we continually have the opportunity to explore new ideas and paths.
We regularly hear from people who are using a challenge—or an upheaval—as an opening to examine what is and isn’t working. And when it comes to the issue of marketing leadership, sometimes it’s time to break the mold. Here are a few common crisis lightbulb moments.
“My marketing director just gave notice.”
Help! Everything’s just gotten to a good place, and the last time you had to replace your marketing director the process took six months—and that doesn’t even include onboarding and training time. Or the cost! Studies show that hiring an employee can cost between six months to two full years of the position’s salary.
The struggle is real.
“I need marketing leadership, but I’m not sure I can afford a marketing director.”
According to salary.com, the average salary for a marketing director in the United States is $145,562. And on top of that, there’s benefits, equipment, training, bonuses, and more.
“I have some good talent, but our team needs strategic marketing guidance.”
Maybe you have a small team of junior or mid-level marketers, but you can’t seem to get any traction. This might be the perfect time to go back to planning: is your brand positioning based on consumer insights? Is your messaging unique and meaningful? Are all your team members on board with your mission (do they even know your mission)?
“My business is just getting started, and I need branding + graphic design + marketing communications + digital marketing strategy + social media management + web design and development…?”
We get it. Starting or growing a business requires a strategic marketing plan and consistent execution, and that might be more than you can handle given everything on your plate and your shoestring team.
Think out of the box: consider an outsourced marketing manager.
When you outsource your marketing, you get a full-service integrated team all coordinated by one central point of contact—an outsourced marketing manager.
You don’t have to worry about turnover, because your team of best-fit talent is assembled for you behind the scenes. Your team is always ready to go, and we handle the staffing.
Cost won’t be an issue. We work with companies of all sizes to determine a custom plan that works for you—whether you have a strict budget, or you want to build your budget around your goals.
You can keep your in-house talent. Your outsourced marketing manager will continue to work with your team members, learning their strengths and coordinating both your internal and outsourced talent into a well-oiled marketing machine.
Our team does it all. You get breadth and depth of expertise without the hassle of managing biased and uncoordinated freelance talent, marketing firms, and agencies.
