Your marketing strategy: Out with the old, in with the new
The traditional marketing landscape has undergone significant changes, and now, more than ever, businesses need to focus on targeted, data-driven approaches. Strategic marketing is the aligning of business objectives with consumer needs.
As we step into 2024, you have an opportunity to reevaluate your marketing strategies and set the stage for marketing success. To stay ahead of the competition in the upcoming year, businesses need to evaluate and update their marketing strategies regularly.
Since 1997, Outmark® has worked with organizations to define their strategic planning and strategies to better compete in today’s dynamic marketing landscape. By outsourcing your marketing to us, you can focus on other important areas of your business while we do what we do best: grow success for your brand. Let’s make 2024 a year of success and growth for your business.
With Outmark as your strategic partner, you can confidently navigate your marketing.
Need more evidence? Check out our blog, 10 reasons you should consider outsourcing your marketing.
Strategize for business growth: Outmark’s expert marketing planning
A well-crafted marketing plan is necessary for achieving sustainable business growth. As Dwight D. Eisenhower said, “Plans are nothing; planning is everything.” Outmark is an expert in marketing planning, and our proven approach works.
Starting with your goals, we’ll work with you to understand your KPIs to learn what’s worked in the past and what hasn’t. From there, we’ll create target customer personas to help position and message the customers you want to serve and the best ways to reach them.
Next, we put together a custom marketing team that specializes in the support you need and works together seamlessly to bring your vision to life.
When it comes to business growth, plans are useless. Planning is everything.
Let’s look at your 2024 marketing plan and ensure you’re set up for business growth. First things first:
Take a look back
Take time to reflect on 2023; evaluate your goals, accomplishments, and challenges. Note what strategies and tactics worked best for you. How did you overcome obstacles and the knowledge you’ve gained? Using your strengths and weaknesses, you’re ready to create a plan of action for the year ahead.
Map out your goals
To achieve success, you must map out your goals. Start by drafting realistic goals that align with your company’s positioning, mission, and strategic plan. Make sure they align with your division’s goals and desired outcomes. When you do this, you are laying the groundwork to develop strategies and tactics that will not go to waste while working towards your annual objectives.
Choose your strategies and tactics
To truly connect with your customers, you need to develop a way to meet them where they are but get them where they want to go. Identify your objectives and collect all relevant information to craft a plan to help your customers reach their goals.
Measure your success
It’s true: what gets measured, gets done. To start, determine your Key Performance Indicators (KPIs) to track progress. It’s like using a fitness tracker to get real-time insights into your marketing health. Review your KPIs regularly and adjust them as needed. These adjustments allow you to be creative for your customers and address unforeseen issues.
Set your budget and assemble your team
Now that you’ve got your KPIs, decide how much of your annual budget you want to allocate to each strategy. Be sure to include your team in this calculation. Who will be responsible for executing each strategy? What can you outsource, and what do you need to keep in-house? Outsourcing your marketing is a great way to “leave it to the experts” so you can focus on your core competencies.
To understand the three types of marketing plans and the key elements for each, check out our blog Mystified by Marketing Planning? We lay it all out for you, from inspirational ideas to SWOT analysis to pricing strategy.
