What does your social media presence look like? Have you hit the sweet spot and know exactly where you should be posting, when you should post, and how often?
More importantly, do you have a consistent voice that reflects your brand image?
A general rule of thumb for a business’s social media function is that you should never outsource your voice. In a perfect world that works. You have an experienced Social Media Specialist on board who not only can create a thorough content calendar, but can nail your correct voice and branding. Someone who can source the perfect image, write the perfect copy, and guide you on how to respond to online criticisms. This person can look at your analytics and provide strategies and recommendations. Whew. Give that person a cape.
Well, some companies have this luxury, but most do not have the budget to have this type of specialist. That’s where Outsource Marketing comes in. Not only will we work with you to responsibly find your social media voice, we’ll help you establish a rhythm and approach to your online presence.
To learn more about how we can help you find your social media sweet spot, call us at 800.803.3229 or click here.
