We all know why the banking industry is under fire. With all the negative news, it’s easy to forget that there are a lot of responsible banks out there that are playing by the rules, contributing to their communities and doing good.
Next week, I’ll be speaking at the 2009 Iowa Bankers Association Marketing Conference.
By sheer coincidence, Drew McClellan will be speaking at the same time as me—twice. Drew is the purveyor of Drew’s Marketing Minute blog and someone I’ve gotten to know via social media. While I’m talking Responsible Marketing, he’ll be talking social media in another breakout session. Seen a bank doing a good job using social media? Let Drew know about it.
I’m encouraging attendees of my session to attend Drew’s session in the second breakout, and vice-versa.
Anywho, back to the matter at hand.
I’ve got some great stuff to share in my session, but I’d like to hear about Responsible Marketing in the banking industry. Environmentally and/or socially responsible campaigns are great, but anything you deem responsible is good, too.
The best example will get Outsource Marketing‘s box seats to the Seattle Mariners vs. Oakland Athletics game tomorrow night.
That’s right, tomorrow night, Friday, May 1st at 7:05 P.M.
Trust me, they’re sweet seats.
Don’t wait. I’ll pick the winner by tomorrow around noon.
Thanks for your help, and good luck!
Brian Hartzer, CEO of ANZ, has a twitter page that is highly insightful and honest. Brian addresses his own banks internal policies, in a fashion that reaches out to his customers and involves a large variety of followers within the twitter community.
Having the CEO communicate directly with customers and the public is both responsible and effective. It adds a personal touch that other banks don’t offer.
I have had a lot of good comments (most via email) and will be giving out the tickets shortly.
Thanks everyone!