To blog or not to blog?
October 10, 2008
To blog or not to blog?
Blogs help humanize companies, improve authenticity, create valuable feedback loops and may help drive significant…
There’s always room for creativity
October 1, 2008
There’s always room for creativity
Here's a great example that proves, no matter how small, no matter how mundane---everything is…
GOOD Magazine’s innovative subscription model
September 30, 2008
GOOD Magazine’s innovative subscription model
In The coffee is $3. The GOOD is free, I told you about The GOOD…
Rest in Peace, WaMu
September 26, 2008
Rest in Peace, WaMu
Here lies the great WaMu The largest savings and loan you ever knew Low mortgages…
Two Seattle Tweetups in October
September 26, 2008
Two Seattle Tweetups in October
I've spoken about he benefits of Twitter countless times. I've met some of the smartest…
Marketing matters in good times and bad
September 15, 2008
Marketing matters in good times and bad
When we sold our last home, the market was strong. Prices were going up and…
11 things you can do to remember 9/11
September 11, 2008
11 things you can do to remember 9/11
It's the seventh anniversary of the 9/11 attacks and I don't want to talk marketing…
Two creative offers that broke through
September 3, 2008
Two creative offers that broke through
Three or four years ago, I received a promotional insert in an Amazon shipment for…
Bite-sized Friday: The Network Effect
August 29, 2008
Bite-sized Friday: The Network Effect
You've heard of the network effect before, haven't you? It's defined as "the phenomenon whereby…
Are you ready to compete?
August 18, 2008
Are you ready to compete?
Watching the greatest Olympians inspires. The competition is fierce, and to succeed at the highest…
Vote for the dumbest viral marketing campaign
August 13, 2008
Vote for the dumbest viral marketing campaign
A few weeks ago, I chatted with Dan Tynan regarding an article he was writing…
Obama’s marketing prowess continues to impress
August 11, 2008
Obama’s marketing prowess continues to impress
Whether you are 'red' or 'blue,' you have to be green with envy when watching…
What’s most important?
August 8, 2008
What’s most important?
Yesterday, I spoke about how competence and character are necessary to build trust, and it…
Mad Men returns: Don Draper v. Roy Draper
July 28, 2008
Mad Men returns: Don Draper v. Roy Draper
Mad Men, the critically-acclaimed AMC series about Madison Avenue advertising men returned last night. Twitter…
Amid tough times, advertising looks back
July 25, 2008
Amid tough times, advertising looks back
It is a sociological fact that when times are tough, people turn to the past---to…
Little changes can have big effects
July 24, 2008
Little changes can have big effects
I’m not sure why, but for some reason, The Tipping Point, by Malcolm Gladwell has…
Listen to your customers, or else!
July 1, 2008
Listen to your customers, or else!
Netflix Profiles makes if possible for customers to share a movie queue with one or…
How to launch a BMW over the Atlantic
June 27, 2008
How to launch a BMW over the Atlantic
First, you build a huge ramp...taller than the Space Needle. And that's really what "The…
Mad Men and AdAge: Where the truth lies
June 25, 2008
Mad Men and AdAge: Where the truth lies
In Can subliminal marketing be responsible? I shared a faux subliminal ad that AMC was…
A tribute to Tim Russert, Responsible Journalist
June 13, 2008
A tribute to Tim Russert, Responsible Journalist
By now, you've heard about the tragic passing of Tim Russert, NBC News’ Washington bureau…
