You cannot bore people into buying your product.
January 14, 2013
You cannot bore people into buying your product.
One of my favorite quotes of all time. 'Nuff said.
Show this video to the social media resistors in your company
October 18, 2012
Show this video to the social media resistors in your company
If you've ever done a speech on social media, or tried to sell your company…
TripAdvisor’s smart campaign to drive word of mouth
September 30, 2012
TripAdvisor’s smart campaign to drive word of mouth
I've found online review sites like TripAdvisor and UrbanSpoon pretty useful when I travel on…
Should a 23-year-old run your social media?
August 14, 2012
Should a 23-year-old run your social media?
Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled "11 Reasons a…
Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday
The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get…
Is advertising eating our brains?
June 13, 2012
Is advertising eating our brains?
Probably not. But here are some interesting examples of the tricky ways advertisers use psychology…
Lessons in creativity from Mr. Rogers
June 10, 2012
Lessons in creativity from Mr. Rogers
Clients rely on us to bring our best creative ideas to everything we do. In…
God is in the details
March 28, 2012
God is in the details
More evidence that the days of boring church marketing are long gone: Mars Hill Church,…
Your name + your picture = LinkedIn ad
January 31, 2012
Your name + your picture = LinkedIn ad
I received the following message over the weekend from LinkedIn friend David Quinn that you…
It worked with Darth Vader. Why not Ferris Bueller?
January 30, 2012
It worked with Darth Vader. Why not Ferris Bueller?
Volkswagen's "The Force" Volkswagen commercial was a huge hit with nearly 50 million views since…
How, when and where we share on the web
November 4, 2011
How, when and where we share on the web
Take a few minutes to review these enlightening statistics from AddThis representing sharing trends over the…
Who begins too much accomplishes little.
July 30, 2010
Who begins too much accomplishes little.
I love this German proverb. This is the board next to my workspace, and I…
Who owns social media? PR or Marketing?
July 15, 2010
Who owns social media? PR or Marketing?
There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently.…
How to get a job for $6
May 13, 2010
How to get a job for $6
View on YouTube You don't need the biggest budget to succeed at marketing. The biggest…
Don’t ignore “Ignore Everybody”
April 2, 2010
Don’t ignore “Ignore Everybody”
In Ignore Everybody: and 39 Other Keys to Creativity, Hugh MacLeod shares his 40 keys…
Publishing is dead. Long live publishing.
March 24, 2010
Publishing is dead. Long live publishing.
Here's a nifty little video regarding the state of the publishing industry. Hang tight---there's a…
On Facebook, racial profiling and the mob
March 3, 2010
On Facebook, racial profiling and the mob
If you're on Facebook (and who isn't) you've probably noticed the "Suggestions" section on the…
Create a culture of appreciation with social media
June 10, 2009
Create a culture of appreciation with social media
I spoke at the Recognition Roundtable today here in Bellevue, a group of mostly HR…
How I use social media
May 22, 2009
How I use social media
I was honored to be interviewed by Kenji Onozawa over at Seattle Social Media Profiles…
Free M’s tickets for your best Responsible Marketing examples in the banking industry
April 30, 2009
Free M’s tickets for your best Responsible Marketing examples in the banking industry
We all know why the banking industry is under fire. With all the negative news,…
