Climate hype? Where there’s hype, there’s $
October 15, 2009
Climate hype? Where there’s hype, there’s $
For Blog Action Day, I started crafting a post regarding the UN Climate Summit in…
Responsible or not? Audi’s “Do Your Part”
October 6, 2009
Responsible or not? Audi’s “Do Your Part”
It ain't so easy being green. Unless, of course, you buy a clean diesel from…
Is your “Green Czar” an angel or a devil?
October 2, 2009
Is your “Green Czar” an angel or a devil?
In 2006, we decided we needed get serious about greening Outsource Marketing after years of…
Sex Sells: Just Ask Him.
September 23, 2009
Sex Sells: Just Ask Him.
In advertising, it's the gospel truth: Sex sells. You've heard it a million times. So…
Recycling: A Love Story
September 16, 2009
Recycling: A Love Story
He's a muscle-bound, rough and tough lover of all things manly. She's a petite girly…
Are we giving PSA’s a pass?
August 31, 2009
Are we giving PSA’s a pass?
By now, you've probably seen or heard about the following PSA warning of the dangers…
Call us small minded
August 31, 2009
Call us small minded
We believe small things can have a big difference. That’s why printing on used paper…
Evian’s hip-hop roller babies: Responsible or not?
July 9, 2009
Evian’s hip-hop roller babies: Responsible or not?
By now, you've probably heard about Evian's new "live young" campaign featuring the roller babies.…
Walmart’s sustainability efforts impress
June 12, 2009
Walmart’s sustainability efforts impress
Like a lot of people, I've had my doubts about Walmart's sincerity when they've talked…
How Ford made me reconsider my auto buying habits
May 27, 2009
How Ford made me reconsider my auto buying habits
I've owned dozens of cars, and like a lot of people, most have been Japanese…
Chocolate covered grasshoppers get people talking
May 14, 2009
Chocolate covered grasshoppers get people talking
Yesterday, I received a lumpy mailer from a company I'd never heard of. Normally I…
El Pollo Loco adds heat to KFC challenge
May 11, 2009
El Pollo Loco adds heat to KFC challenge
One way or the other, you probably heard about KFC last week. If you didn't…
Deceptive or smart? The LA Times’ Southland ad
April 13, 2009
Deceptive or smart? The LA Times’ Southland ad
The LA Times got itself in some hot water last week, not once, but twice,…
Is Burger King’s “Square Butts” ad responsible?
April 10, 2009
Is Burger King’s “Square Butts” ad responsible?
Last night, a friend from high school sent me this question via Facebook: Can you…
Is responsibility the Holy Grail of marketing?
April 3, 2009
Is responsibility the Holy Grail of marketing?
Gennefer Snowfield at the Triple Pundit interviewed me earlier this week and asked me a…
Shut off your lights at the office this weekend.
March 27, 2009
Shut off your lights at the office this weekend.
In support of Earth Hour, all our lights will be shut off at Outsource Marketing…
A Lost Generation of creatives? I think not.
March 26, 2009
A Lost Generation of creatives? I think not.
My colleague Martin always says, "when you have a great concept, the design doesn't have…
How inclusive is your marketing?
March 18, 2009
How inclusive is your marketing?
Do you respect all your audiences? Really? Are you sure? Watch the following ad, then…
Do I get to have a Guinness again this year?
March 17, 2009
Do I get to have a Guinness again this year?
Last St. Patrick's Day I asked if---given Guinness' long history of often questionable advertising claims---I…
The Southwest Airlines Bikini Controversy
March 10, 2009
The Southwest Airlines Bikini Controversy
Remember a few years ago when a woman was thrown off of a Southwest Airlines…
