“Dads and Grads” Ads Give Us the Sads About Cliches in Ads
It’s that time of year again. That time where we know we’re going to be…
Light your creative fire.
May 15, 2014
Light your creative fire.
So you did your due diligence by investing in marketing strategy. You've done your research,…
When promotional marketing goes right
May 12, 2014
When promotional marketing goes right
When developing a statement giveaway piece for a client, we always aim for something that…
Hold your breath and smile: Hong Kong’s fake backdrop
April 30, 2014
Hold your breath and smile: Hong Kong’s fake backdrop
With summer vacation around the corner, expect social media to be flooded with pictures of…
Easter baskets and Matzah and more money, Oy Vey!
April 16, 2014
Easter baskets and Matzah and more money, Oy Vey!
Whether you celebrate Easter or Passover (or maybe both), Americans are spending more than ever…
Vaping the gummy bear. E-cigarette’s grip on kids.
April 15, 2014
Vaping the gummy bear. E-cigarette’s grip on kids.
Bubble gum. Blueberry cotton candy. Candy corn. Gummy bear. Swedish fish. Sounds like flavors of…
Have you found your social media voice?
April 4, 2014
Have you found your social media voice?
What does your social media presence look like? Have you hit the sweet spot and…
No excuses. Go green in March.
March 11, 2014
No excuses. Go green in March.
When January 1st rolled around, many of us had made some thoughtful New Year's resolutions.…
#C’est la vie, Barbie?
February 21, 2014
#C’est la vie, Barbie?
What comes to mind when you hear the word “Barbie?” Does it make you cringe?…
Happy Valentine’s Day. Show us the love and win!
February 12, 2014
Happy Valentine’s Day. Show us the love and win!
We are inundated by marketing and advertising every day. But sometimes, just sometimes, we see…
Use video to add a new dimension to your marketing
February 3, 2014
Use video to add a new dimension to your marketing
Video may have killed the radio star, but it can also give an important new…
Funeral home serves up morbid humor to smokers
January 23, 2014
Funeral home serves up morbid humor to smokers
This picture of a lighter that advertises a funeral home in Florida was making the…
Help! Product placements threw up on my reruns!
January 20, 2014
Help! Product placements threw up on my reruns!
So you think by watching old reruns you might escape the blatant product placements we…
Makin’ names stick since 1997
January 14, 2014
Makin’ names stick since 1997
No need to wash your hands or check the bottom of your shoe. By sticky…
Heidi vs. Howard: Double standards wrapped up in 60 seconds
January 6, 2014
Heidi vs. Howard: Double standards wrapped up in 60 seconds
In a Harvard Business School case study, students were given an assignment based on a…
Telecommuting: A delicate dance of trust and control.
January 3, 2014
Telecommuting: A delicate dance of trust and control.
I understand why Yahoo and other companies are beginning to rein in or discontinue their…
Male performance drug advertising: Responsible or not?
December 21, 2013
Male performance drug advertising: Responsible or not?
One of the benefits of not having kids is that I’ve never had to face…
Artificial or live: Environmentally responsible Christmas trees
December 18, 2013
Artificial or live: Environmentally responsible Christmas trees
Many of you overachievers might have already put up your Christmas tree. However, some of…
Hometown Hookups Season: Looks that Seal the Deal
December 9, 2013
Hometown Hookups Season: Looks that Seal the Deal
David Oligvy once said You can’t bore people into buying your product. I'm wondering if…
Responsible Marketing in a Zombie Apocalypse
December 3, 2013
Responsible Marketing in a Zombie Apocalypse
In business, it's survival of the fittest, and our Seven Keys to Responsible Marketing can…
