Whole brain marketing, and why you need it
March 27, 2008
Whole brain marketing, and why you need it
Take a look at the spinning figure above. Is it spinning clockwise or counter-clockwise for…
Responsible or not? Bayer Corporation
March 26, 2008
Responsible or not? Bayer Corporation
For generations, Bayer has been a household name in America. Today, the company has over…
Embracing responsibility: It’s gr-r-r-reat! Or is it?
March 25, 2008
Embracing responsibility: It’s gr-r-r-reat! Or is it?
Here's four minutes of junk food advertising aimed at children: Given the above, when cereal…
The Patto Approach: The cure for paralysis by analysis
March 19, 2008
The Patto Approach: The cure for paralysis by analysis
A few years ago, Outsource Marketing fell into a little rut. We suffered from classic…
Your agency is not your brand
March 18, 2008
Your agency is not your brand
Does your website have a link on the bottom giving credit to the web developer?…
Results of the Guinness poll
March 17, 2008
Results of the Guinness poll
Yesterday, I shared a little bit of Guinness's less-than-responsible marketing past with you, and asked,…
Should I drink a Guinness today?
March 17, 2008
Should I drink a Guinness today?
St. Patrick's Day on a Monday? Blasphemy! When in Dublin a few years ago, I…
Ad guidelines: Do restrictions hamper creativity?
March 13, 2008
Ad guidelines: Do restrictions hamper creativity?
Would the Internet be a better place if the following types of online ads were…
Responsible or not? Advertising that distracts
March 11, 2008
Responsible or not? Advertising that distracts
As a marketer, I get frustrated when I see poor targeting, flat creative, lack of…
Personalization v. privacy: Online marketers get too close for comfort
It's a sticky subject and it's not going away anytime soon. Some have called personalization…
The responsible way to develop your marketing budget
March 7, 2008
The responsible way to develop your marketing budget
In four conversations last week, I found myself talking about what to think about when…
Personal positioning: Marketing yourself in a brand-oriented world
Last week I spoke at a career fair at the University of Washington. My topic…
Smokes that Al Gore would love?
March 5, 2008
Smokes that Al Gore would love?
Are you a green smoker? Not green from emphysema, but green as in environmentally responsible.…
Liberty Filmore, Cart Whisperer
March 4, 2008
Liberty Filmore, Cart Whisperer
Liberty Filmore can't understand it: You know, I don't know what it is in a…
Seth Godin on curiousity (and creativity)
March 3, 2008
Seth Godin on curiousity (and creativity)
Boring marketing is irresponsible. Responsible Marketing puts a premium on creativity. And creativity only happens…
Time to get off Information Island
February 29, 2008
Time to get off Information Island
You're a marketer, which means you've got information, lots of information: You are managing data…
Not interested in Blow? Try Meth instead.
February 28, 2008
Not interested in Blow? Try Meth instead.
The response to my post regarding Blow Energy Drink yesterday was a hearty two thumbs…
Update: Lipitor ads featuring Jarvik stunt double pulled
February 27, 2008
Update: Lipitor ads featuring Jarvik stunt double pulled
In Lipitor Pitchman Jarvik Rows Into the Sunset, The Wall Street Journal reports that after…
Responsible or not? Blow Energy Drink Mix
February 27, 2008
Responsible or not? Blow Energy Drink Mix
Energy drink marketing is kinda like soda pop marketing -- on steroids. And taurine. And…
Twitter me this: Is it time to tweet?
February 26, 2008
Twitter me this: Is it time to tweet?
You've surely heard of Twitter by now . . . the "service for friends, family,…
