Viral video: A little mystery goes a long way
May 8, 2008
Viral video: A little mystery goes a long way
In the last week, the above video has been viewed 444,117 times on YouTube. Question…
Responsible or not? Unilever
May 7, 2008
Responsible or not? Unilever
I've mentioned Dove's Campaign for Real Beauty that encourages self esteem for young girls. It's…
How marketing is like pushing a car
May 5, 2008
How marketing is like pushing a car
When I was a penniless college student at Gonzaga University, I pushed many a "beater-with-a-heater."…
Did Tyson’s ‘antibiotic-free’ chicken claims mislead consumers?
By Dan Murphy, Guest Blogger Back in June 2007, Tyson Foods, the nation’s No. 1…
Is that your logo or are you just excited to see me?
April 25, 2008
Is that your logo or are you just excited to see me?
A perfect topic to wrap up the week. The UK Office of Government Commerce recently…
A long walk for a short, dirty drink
April 23, 2008
A long walk for a short, dirty drink
If your tap went dry at home, what would you do? If you were forced…
Congrats on 25 years of usability leadership, Jakob Nielsen
April 22, 2008
Congrats on 25 years of usability leadership, Jakob Nielsen
Having a website that's difficult to use is downright irresponsible. The first time I ever…
Responsible or not? Marketing to tweens and teens
April 21, 2008
Responsible or not? Marketing to tweens and teens
Katja White, an eight-year-old cheerleader with her arms full of free products she received from…
Great marketing or an invasion of privacy?
April 18, 2008
Great marketing or an invasion of privacy?
Here are a few customer experiences you are probably familiar with: Your barista knows your…
The American male is an idiot
April 17, 2008
The American male is an idiot
That's what some major advertisers want you to think, according to a recent article in…
Pampers math: 1 pack = 1 vaccine
April 16, 2008
Pampers math: 1 pack = 1 vaccine
Last year, Pampers teamed with Unicef to provide tetanus shots for mothers and children in…
Swirly goodness? Pinkberry not all good
April 15, 2008
Swirly goodness? Pinkberry not all good
I like Pinkberry's marketing. The chain of frozen confection stores based in New York and…
Responsible or not? Absolut re-maps North America
April 9, 2008
Responsible or not? Absolut re-maps North America
Absolut Vodka of Sweden created a bit of uproar recently by re-mapping North America to…
Hate American Idol? Watch it Wednesday night anyway
April 8, 2008
Hate American Idol? Watch it Wednesday night anyway
Do you hate American Idol? Me too. I used to hate American Idol for three…
“You’re not good enough.” Now, sign here.
April 8, 2008
“You’re not good enough.” Now, sign here.
Sad, but true. So much of marketing is about creating fear, uncertainty and doubt (or…
Tanning is good 4 U?
April 7, 2008
Tanning is good 4 U?
Did you know there's a "deceptive campaign to keep you out of the sun?" The…
Responsible or not? Using sex to sell recyling
April 4, 2008
Responsible or not? Using sex to sell recyling
Eko-Kom wants to encourage recycling. And sex sells. So why not use sex to sell…
I got duped by Airborne
April 3, 2008
I got duped by Airborne
Seems everyone I know has been down for the count this year with a cold,…
Can Responsible Marketing save baseball?
April 1, 2008
Can Responsible Marketing save baseball?
I love baseball. And I loved winning our home opener. But as a fan, I'm…
Responsible or not? Apple, Inc.
March 31, 2008
Responsible or not? Apple, Inc.
Image from Wired Magazine I was interviewed by MacNews last week for their article The…
