No sh**, Sherlock: You need research and planning
June 17, 2008
No sh**, Sherlock: You need research and planning
My partner, Eric Anderson, shared this quote from Sherlock Holmes at our monthly partner's meeting…
Cracker Barrel’s new promotion, and why context is key
June 16, 2008
Cracker Barrel’s new promotion, and why context is key
From a contextual standpoint, I wonder just how responsible the Cracker Barrel's Greatest Family Road…
History’s worst viral campaign, or best?
June 13, 2008
History’s worst viral campaign, or best?
Above are two of four videos that were uploaded to YouTube two weeks ago proving…
Deception is not Responsible Marketing
June 11, 2008
Deception is not Responsible Marketing
Liberty Names of America regularly sends us expiration notices for our domain name renewals. Problem…
Bite-sized Friday: Responsible Marketing Lite
June 6, 2008
Bite-sized Friday: Responsible Marketing Lite
For a change of pace, I thought I'd share a few bite-sized Responsible Marketing-related things…
Copywriting advice from “The Godfather of Gore”
June 4, 2008
Copywriting advice from “The Godfather of Gore”
#2 on my list of 10 ideas to simplify your marketing is "Don’t use big…
Pump up the volume to improve marketing? Maybe not.
June 3, 2008
Pump up the volume to improve marketing? Maybe not.
Your could say battling information overload is in our DNA: We've been preaching, teaching, and…
Drug company advertising: Responsible or not?
June 2, 2008
Drug company advertising: Responsible or not?
Every time I hear an ad for a medication on television, I think of the…
I’ve got some Cheetos. Let’s go vandalize something!
May 29, 2008
I’ve got some Cheetos. Let’s go vandalize something!
Are you ready to join the Orange Underground? You know, a place where you can…
Where can I get my Culture Decoder ring?
May 27, 2008
Where can I get my Culture Decoder ring?
I first learned about Clotaire Rapaille back in 2004 in a fascinating Frontline episode entitled…
The “We’re not having a Memorial Day sale” ad
May 26, 2008
The “We’re not having a Memorial Day sale” ad
Happy Memorial Day everyone. Associated Appliance of Stamford, Connecticut is NOT having a Memorial Day…
(RED) under fire: Group says buy less; show us the books
By now, you may have seen or possibly even purchased a (RED) product. If you…
Everything I know I learned from a marketing intern
May 22, 2008
Everything I know I learned from a marketing intern
Let's face it, interns get a bum wrap. They work hard, do some heavy lifting…
Beware of “no brainer” marketing tactics
May 20, 2008
Beware of “no brainer” marketing tactics
We all know it now: Digital marketing kicks butt. Organizations big and small should be…
The Republican Party’s depressing new slogan
May 19, 2008
The Republican Party’s depressing new slogan
It doesn't matter whether you are Republican, Democrat, Independent, Libertarian or Green Party member---this is…
Friends don’t let friends do drive-by marketing
May 15, 2008
Friends don’t let friends do drive-by marketing
The evidence of a recent drive-by marketing attempt in my driveway. Is it marketing or…
Is MTV’s Staying Alive Foundation going too far?
May 14, 2008
Is MTV’s Staying Alive Foundation going too far?
I am one of the few people that saw the very first video on MTV,…
10 ideas to simplify your marketing
May 13, 2008
10 ideas to simplify your marketing
1. Communicate fewer ideas. Google's initial success was due to the fact that they eliminated…
Pangea Day is tomorrow, Saturday, May 10th
May 9, 2008
Pangea Day is tomorrow, Saturday, May 10th
Here's the speech that made Pangea Day a reality, the TED prize-winning speech given by…
Slow down and go faster with your marketing
May 9, 2008
Slow down and go faster with your marketing
It ain't easy being patient, is it? In How marketing is like pushing a car,…
