Awards for sale: Not a rewarding experience
July 22, 2008
Awards for sale: Not a rewarding experience
The Ballard Agency has won many awards in its 45-year history, but this one from…
Responsible or not? “Get Some Nuts” with Snickers
July 21, 2008
Responsible or not? “Get Some Nuts” with Snickers
As the best selling candy bar of all time with annual sales of over $2…
Bite-sized Friday: Ads, an award and one bad video
July 18, 2008
Bite-sized Friday: Ads, an award and one bad video
Who needs a movie? If you have a website, video content can dramatically improve your…
Walmart Rebrand: Starburst, asterisk, or sphincter?
July 17, 2008
Walmart Rebrand: Starburst, asterisk, or sphincter?
Walmart offers always low prices, but at a cost. The company has been criticized on…
Social media for social good interview on NetSquared
July 16, 2008
Social media for social good interview on NetSquared
Last week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social…
Responsible or not? Stripping for charity
July 15, 2008
Responsible or not? Stripping for charity
Using social media to create social good is a good thing. But it's never quite…
Can’t buy me love: Paid conversation seeding
July 14, 2008
Can’t buy me love: Paid conversation seeding
Authenticity is the marketing buzzword du jour, and for good reason: There's a huge trust…
Bite-sized Friday: Chickens to China
July 11, 2008
Bite-sized Friday: Chickens to China
Bennett Gordon from the always good Utne Reader shared the following interview with Lucas Conley,…
Big ideas, tiny budgets
July 10, 2008
Big ideas, tiny budgets
Breakthrough creative agitates. It makes people uneasy, or angry. It might make you laugh or…
Creativity outside the lines
July 9, 2008
Creativity outside the lines
To raise awareness regarding the AIDS pandemic in South Africa and commemorate World AIDS Day,…
Where the hell is the marketing?
July 8, 2008
Where the hell is the marketing?
A movie filmed in 14 months, across 42 countries with a cast of thousands. No,…
Yanks Thump Sox (and why casting matters)
July 7, 2008
Yanks Thump Sox (and why casting matters)
Prime rate to remain stable, Bernanke says By Gene Weingarten The Washington Post Sunday, June…
Independence Day advertising that breaks through
July 4, 2008
Independence Day advertising that breaks through
Independence Day Sale advertising is seldom message responsible. The print ads are crowded and filled…
Responsible Marketing is marketing without an *
July 3, 2008
Responsible Marketing is marketing without an *
We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes…
Taglines to live by: Can you guess who is who?
July 2, 2008
Taglines to live by: Can you guess who is who?
Here's a pop quiz my partner Dan Murphy gave our team at yesterday's weekly Huddle.…
Why corporate America should give a damn
June 26, 2008
Why corporate America should give a damn
The first two lines of Joan Jett's 80's song "Bad Reputation" go like this: I…
Responsible Marketing on socialmedia.alltop.com
June 24, 2008
Responsible Marketing on socialmedia.alltop.com
Alltop is the excellent blog aggregation site that offers "aggregation without aggravation" because it lists…
OMFG: Responsible or not?
June 24, 2008
OMFG: Responsible or not?
For the uninitiated: OMG = "Oh my God." OMFG = The same, plus a strategically…
Using social media to create social good
June 23, 2008
Using social media to create social good
As you probably noticed, I'm not a big fan of slides full of bullets---it's mostly…
Twittering for good and The History of Evil
June 19, 2008
Twittering for good and The History of Evil
As I've been preparing my presentation for PodCamp Seattle regarding how social media can be…
