25 ways your business can help fight poverty
October 15, 2008
25 ways your business can help fight poverty
It's Blog Action Day! The purpose of Blog Action Day is to create a worldwide…
A day made better for teachers by OfficeMax
October 13, 2008
A day made better for teachers by OfficeMax
Did you know that, on average, teachers spend about $1,200 of their own money to…
TOMS Shoes: More than different
October 9, 2008
TOMS Shoes: More than different
TOMS Shoes was founded by Blake Mycoskie after a life-changing trip to Argentina. While there,…
Personnel Concepts’ marketing: Out of compliance?
October 8, 2008
Personnel Concepts’ marketing: Out of compliance?
I don't like receiving upsetting letters. Nobody does. But here's an envelope I received in…
Fail to plan? Plan to fail.
October 7, 2008
Fail to plan? Plan to fail.
Since 1997 we've met with a lot of startups. Some become clients. Some don't. Sometimes,…
Responsible or not? FreeCreditReport.com
October 6, 2008
Responsible or not? FreeCreditReport.com
FreeCreditReport.com has done a great job with their marketing---it's hard to come up with a…
Bite-sized Friday: Smart, smarter, smartest
October 3, 2008
Bite-sized Friday: Smart, smarter, smartest
____________ SMART An embeddable collection of Fortune 500 logos, tagged with words like "logotype", "symbol"…
When do unsolicited messages become spam?
October 2, 2008
When do unsolicited messages become spam?
Yesterday, several members of my Outsource Marketing team received a solicitation via an email form…
10 marketing mistakes to avoid now
September 29, 2008
10 marketing mistakes to avoid now
The financial crisis has everyone on edge, myself included. I lost my bank, and I'm…
How can business help the poor?
September 25, 2008
How can business help the poor?
The Responsible Marketing Blog will be participating in Blog Action Day on Wednesday, October 15th.…
Is PETA’s use of nudity going too far?
September 23, 2008
Is PETA’s use of nudity going too far?
Whether you support their cause or not, it's impossible to ignore PETA. Their undercover investigations…
Responsible or not? Advertising adultery
September 19, 2008
Responsible or not? Advertising adultery
Ashley Madison is a social networking/dating service---for married people. Although the company isn't breaking any…
How to use social media to create social good
September 18, 2008
How to use social media to create social good
Social media can be an incredible force for doing good. I've spoken about it a…
We did it! MDA Lock-Up a success.
September 17, 2008
We did it! MDA Lock-Up a success.
I raised enough bail to get out of jail at the MDA Lockup, but more…
Live from the jailhouse :(
September 17, 2008
Live from the jailhouse :(
I'm off to jail for the Muscular Dystrophy Association. Here's what's happening: You can add…
This jailbird will be a-tweeting at 2PM today
September 17, 2008
This jailbird will be a-tweeting at 2PM today
Want to see what it's like to be arrested, jailed and then subjected to waterboarding?…
Two days to lockup and I’m $300 light
September 15, 2008
Two days to lockup and I’m $300 light
Two days left! Yikes! I'm 70% of the way to raising my bail money for…
The coffee is $3. The GOOD is free.
September 12, 2008
The coffee is $3. The GOOD is free.
There's something new at Starbucks, but it's not on the menu and it doesn't cost…
Are marketing best practices an oxymoron?
September 9, 2008
Are marketing best practices an oxymoron?
Can best practices improve your marketing? Here's what a best practice is, according to Wikipedia:…
MDA bail money update: Just nine days to go!
September 8, 2008
MDA bail money update: Just nine days to go!
With only nine days to go, I'm 60% of the way to raising my bail…
