Motrin feels the pain of a social media mommy mob
November 18, 2008
Motrin feels the pain of a social media mommy mob
You might have heard about the recent uproar over a new Motrin ad targeting mothers.…
Hall of Shame: Classmates.com
November 17, 2008
Hall of Shame: Classmates.com
"Your former classmates are trying to contact you! Upgrade now to see their messages!" You've…
Amazon begins initiative to reduce packaging
November 14, 2008
Amazon begins initiative to reduce packaging
Great packaging can be the difference between success and failure for some products. As marketers,…
Princeton Premier: Bad marketing or vanity scam?
November 13, 2008
Princeton Premier: Bad marketing or vanity scam?
Princeton. Americans immediately think of Princeton University, the Ivy League, or possibly the Princeton Review.…
Can you market as well as a state agency?
November 12, 2008
Can you market as well as a state agency?
Some of the best marketing today is being done by groups typically considered boring and…
On marketing and honor on Veterans Day
November 11, 2008
On marketing and honor on Veterans Day
Today we honor our veterans: Those that serve, those that have served and those that…
Good to Great: On hedgehogs and BHAGS
November 7, 2008
Good to Great: On hedgehogs and BHAGS
I'm a fan of Jim Collins, author of business classics Built to Last and Good…
Hall of Shame: Misleading mortgage marketers
November 6, 2008
Hall of Shame: Misleading mortgage marketers
Every homeowner gets them: Misleading letters from mortgage lenders informing you that you are eligible…
Marketing lessons from Barack Obama
November 5, 2008
Marketing lessons from Barack Obama
Whether you are red or blue, you can't deny Barack Obama's marketing prowess. Here are…
It’s November 4th: Don’t forget to vote!
November 4, 2008
It’s November 4th: Don’t forget to vote!
Unless you think things are fine the way they are, make sure you make it…
Marketers get attention with Election Day freebies
November 3, 2008
Marketers get attention with Election Day freebies
Regardless of how you plan to vote, chances are you are talking about the election.…
Responsible or not? Shockvertising
October 30, 2008
Responsible or not? Shockvertising
Trendhunter did my homework for me today and compiled a four minute collection of shocking…
Solar powered bus shelters turn outdoor ads green
October 29, 2008
Solar powered bus shelters turn outdoor ads green
In an innovative public-private partnership, Fuel Outdoor has donated 600 Solar powered bus shelters to…
Don’t roll the dice with your marketing in 2009
October 28, 2008
Don’t roll the dice with your marketing in 2009
It's hard to believe the holidays are a mere six to eight weeks from now,…
Outside the box? Hardly.
October 27, 2008
Outside the box? Hardly.
Color me cranky. Last week, I heard the phrase outside the box one too many…
The door to door salesman from hell
October 23, 2008
The door to door salesman from hell
Yesterday, an office supplies salesperson from Quill darkened our doorstep at Outsource Marketing. It…
The new phone books are here! Oh, goody.
October 22, 2008
The new phone books are here! Oh, goody.
As a teen, one of my favorite comedies was The Jerk starring Steve Martin. It's…
Responsible or not? Club Libby Lu
October 21, 2008
Responsible or not? Club Libby Lu
My daughter turned four in August, but she's already becoming aware of fashion and brands.…
Ford innovation differentiates
October 20, 2008
Ford innovation differentiates
When it's time to buy a car, you have plenty of choices. But if you…
Responsible today. Irresponsible tomorrow?
October 17, 2008
Responsible today. Irresponsible tomorrow?
Responsible Marketing is relative, isn't it? Take a look at the following cigarette ads from…
