Responsible or not? Using the dead to sell
December 30, 2008
Responsible or not? Using the dead to sell
On Christmas Day, John Lennon returned from the dead. Well, his image and voice were…
To print or not to print. That is the question.
December 29, 2008
To print or not to print. That is the question.
At least, that's the question I've been asking myself a lot lately. We printed and…
Three fun marketing videos for the holidays
December 25, 2008
Three fun marketing videos for the holidays
Happy Holidays! Here are three entertaining holiday-themed marketing videos for your viewing pleasure: View Happy…
The evolution of church marketing
December 24, 2008
The evolution of church marketing
Believe in evolution? That's your business. Let's talk marketing---the evolution of church marketing. For obvious…
Marketing, advertising and PR are not equals
December 23, 2008
Marketing, advertising and PR are not equals
I love and hate this: I love it because of it's simple, it's funny and…
Comparitive advertising: Love it or hate it?
December 18, 2008
Comparitive advertising: Love it or hate it?
You've probably noticed there's a lot more comparative advertising being done lately. Miller Lite v.…
Tobacco in an irresponsible marketing death spiral
December 17, 2008
Tobacco in an irresponsible marketing death spiral
This week, tobacco companies were dealt a blow when the Supreme Court ruled 5-4 in…
Pepsi uses suicide to sell soda pop
December 16, 2008
Pepsi uses suicide to sell soda pop
One is the loneliest number, and since Pepsi Max only has one calorie, maybe that…
‘Talk to Frank’ talks frank to drug addicts
December 12, 2008
‘Talk to Frank’ talks frank to drug addicts
Talk to Frank is a drug addiction helpline and information site in the U.K. helping…
The JCPenney Doghouse: Love it or hate it?
December 11, 2008
The JCPenney Doghouse: Love it or hate it?
When I was a boy, a trip to JCPenney for school clothes was like a…
Share the love when you buy a new Subaru
December 9, 2008
Share the love when you buy a new Subaru
We all know what to expect when it comes to automobile pitches, don't we? Year-end…
Responsible or not? Burger King’s Whopper Virgins
December 8, 2008
Responsible or not? Burger King’s Whopper Virgins
The idea is simple, really. Since everyone in America has heard of or tried a…
Help provide shoes to 30,000 children in Ethiopia
December 5, 2008
Help provide shoes to 30,000 children in Ethiopia
I've mentioned TOMS Shoes before. They're the company that donates a pair of shoes to…
Safeway has nuts
December 3, 2008
Safeway has nuts
Does Safeway play it safe with their marketing? Usually. But here's a can of almonds…
Hey Chase! Leo Burnett doesn’t work here.
December 2, 2008
Hey Chase! Leo Burnett doesn’t work here.
We've all received direct mail that has our name, title and even gender wrong---the result…
Responsible or not? Doritos marketing to kids
December 1, 2008
Responsible or not? Doritos marketing to kids
Doritos provided the following word search bookmark in school cafeterias: At the top, it says…
On Black Friday and consumerism
November 28, 2008
On Black Friday and consumerism
Today is Black Friday. You might have heard it's the busiest shopping day of the…
Is Whistler-Blackcomb email marketing responsible?
November 26, 2008
Is Whistler-Blackcomb email marketing responsible?
On Monday, I received a message from Whistler Blackcomb to inform me of the open…
Time to focus on the top of the pyramid
November 24, 2008
Time to focus on the top of the pyramid
The pyramid above represents all of your audiences---from the entire universe of prospective customers to…
Will the economy kill creativity?
November 20, 2008
Will the economy kill creativity?
Breaking through the clutter amid consumer cynicism and information overload requires creativity. Creativity comes in…
