What do you think of Earth Day cards?
March 5, 2009
What do you think of Earth Day cards?
An intriguing question was posed by Tim Somers via LinkedIn the other day and I'm…
Fly the responsible skies with Jet Blue
March 4, 2009
Fly the responsible skies with Jet Blue
Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their…
Skittles Twitter homepage: Responsible or not?
March 3, 2009
Skittles Twitter homepage: Responsible or not?
Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an…
A-Rod and Kobe and Phelps, oh my!
February 20, 2009
A-Rod and Kobe and Phelps, oh my!
It was a risk when Activision cast four of the world's most recognized athletes to…
Is Budget’s PrivacyGuard offer responsible?
February 17, 2009
Is Budget’s PrivacyGuard offer responsible?
Why would anyone want a free credit report from FreeCreditReport.com when Budget has partnered with…
Is green marketing Responsible Marketing?
February 16, 2009
Is green marketing Responsible Marketing?
Is green marketing responsible? Not always. Sometimes it's just the opposite---it's irresponsible, deceptive and wrong…
A-Rod deals another blow to the MLB brand
February 10, 2009
A-Rod deals another blow to the MLB brand
Few professional athletes have ever been bigger than George Herman "Babe" Ruth. His achievements on…
VitaminWater or the CSPI: Who do you believe?
February 6, 2009
VitaminWater or the CSPI: Who do you believe?
The Coca-Cola Company is being sued by the Center for Science in the Public Interest…
The Most and Least Responsible Super Bowl ads
February 2, 2009
The Most and Least Responsible Super Bowl ads
Once again, the Super Bowl was indeed super, but how about the ads? A few…
On sweatshops, morality and marketing
January 28, 2009
On sweatshops, morality and marketing
Do you care if a pair of jeans you were about to buy was made…
Decaf in the afternoon? Not at Starbucks
January 26, 2009
Decaf in the afternoon? Not at Starbucks
I had a Twilight Zone moment this afternoon at my local Starbucks when I ordered…
Bite-sized Friday: The Virgin Edition
January 23, 2009
Bite-sized Friday: The Virgin Edition
No, this isn't the first Bite-sized Friday---just the first one since October. Bite-sized Fridays are…
Behold, the Facebook Friend Spamming tool
January 22, 2009
Behold, the Facebook Friend Spamming tool
It was bound to happen. With a little help from the programmers and usability gurus…
Serve your community, get free Starbucks coffee
January 21, 2009
Serve your community, get free Starbucks coffee
Starbucks has launched a new campaign to make it easier to participate in President…
Is Belkin’s apology for astroturfing enough?
January 20, 2009
Is Belkin’s apology for astroturfing enough?
First, what's "astroturfing?" Roughly, it's when formal political, advertising, or public relations campaigns seek to…
What’s your mindset amid the economic crisis?
January 14, 2009
What’s your mindset amid the economic crisis?
In the last few months we've seen one client see a 75% decrease in their…
I’m lovin’ it? McDonald’s buys love; fesses up
January 8, 2009
I’m lovin’ it? McDonald’s buys love; fesses up
With some fanfare, on December 23rd McDonald's launched a new concept store in Japan called…
Lose your job? Return your car.
January 7, 2009
Lose your job? Return your car.
As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here's something…
Coke v. Pepsi: Refreshingly irresponsible
January 2, 2009
Coke v. Pepsi: Refreshingly irresponsible
Coke and Pepsi are at it again. They battled it out on New Year's Eve…
One resolution to keep: A marketing plan in 2009
December 31, 2008
One resolution to keep: A marketing plan in 2009
I often ask audiences "Are you happy with your marketing results?" Regardless of the number…
