Sex Sells: Just Ask Him.
September 23, 2009
Sex Sells: Just Ask Him.
In advertising, it's the gospel truth: Sex sells. You've heard it a million times. So…
Recycling: A Love Story
September 16, 2009
Recycling: A Love Story
He's a muscle-bound, rough and tough lover of all things manly. She's a petite girly…
Make it fun, get people talking—and sell more
March 31, 2009
Make it fun, get people talking—and sell more
Not every business is struggling amid the economic downturn. Discounters, companies that help people save…
Word of mouth math: $2 bill + 1 sticker = awesome
March 25, 2009
Word of mouth math: $2 bill + 1 sticker = awesome
On Monday, one of my colleagues handed me this: This particular colleague had lost a…
Do I get to have a Guinness again this year?
March 17, 2009
Do I get to have a Guinness again this year?
Last St. Patrick's Day I asked if---given Guinness' long history of often questionable advertising claims---I…
I want a 404 goat. You should too.
December 10, 2008
I want a 404 goat. You should too.
The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely…
How to have a responsible Halloween
October 31, 2008
How to have a responsible Halloween
Zombies in Plain English offers a few practical tips to help you make it through…
Three fun videos that prove less is more
October 14, 2008
Three fun videos that prove less is more
Here are three entertaining videos that illustrate why, when it comes to communications---whether it's copy,…
How to use social media to create social good
September 18, 2008
How to use social media to create social good
Social media can be an incredible force for doing good. I've spoken about it a…
Live from the jailhouse :(
September 17, 2008
Live from the jailhouse :(
I'm off to jail for the Muscular Dystrophy Association. Here's what's happening: You can add…
I’m going to jail! Can you help me with bail?
August 26, 2008
I’m going to jail! Can you help me with bail?
I'm innocent! Innocent I tell you! I have no idea what I did to deserve…
Kissing a frog to help the environment
August 15, 2008
Kissing a frog to help the environment
Earlier this summer, Outsource Marketing participated in The Olympus Press Print Green Summit, an annual…
Where the hell is the marketing?
July 8, 2008
Where the hell is the marketing?
A movie filmed in 14 months, across 42 countries with a cast of thousands. No,…
Independence Day advertising that breaks through
July 4, 2008
Independence Day advertising that breaks through
Independence Day Sale advertising is seldom message responsible. The print ads are crowded and filled…
I’ll take “responsibility” for $14
May 6, 2008
I’ll take “responsibility” for $14
Ask a room full of people to shout out the single word that comes to…
Is that your logo or are you just excited to see me?
April 25, 2008
Is that your logo or are you just excited to see me?
A perfect topic to wrap up the week. The UK Office of Government Commerce recently…
Marketing lessons from Dixie’s BBQ
April 14, 2008
Marketing lessons from Dixie’s BBQ
One of my favorite quotes of late is "Advertising is the tax you pay for…
Want to know what Lou Piniella really says to the officials?
Lou Piniella was a hoot to watch during his Seattle days, and his hot temper…
How the Easter Bunny does it
March 23, 2008
How the Easter Bunny does it
Happy Easter, everyone.
Results of the Guinness poll
March 17, 2008
Results of the Guinness poll
Yesterday, I shared a little bit of Guinness's less-than-responsible marketing past with you, and asked,…
