Your agency is not your brand
March 18, 2008
Your agency is not your brand
Does your website have a link on the bottom giving credit to the web developer?…
Should I drink a Guinness today?
March 17, 2008
Should I drink a Guinness today?
St. Patrick's Day on a Monday? Blasphemy! When in Dublin a few years ago, I…
D2 Man swoops in to save Top-Flite’s sagging brand
March 14, 2008
D2 Man swoops in to save Top-Flite’s sagging brand
Think your company is too conservative to be creative? Think again. Top-Flite's fading brand desperately…
Gary Vaynerchuk on personal branding
March 12, 2008
Gary Vaynerchuk on personal branding
My partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since…
Toy safety and timing
February 20, 2008
Toy safety and timing
As the father of two preschoolers under age five, I've been frustrated with the toy…
The Star Wars franchise: Too much of a good thing?
February 19, 2008
The Star Wars franchise: Too much of a good thing?
I saw Star Wars Episode IV thirteen times in the theaters. Thirteen. In my defense,…
Southwest Airlines looking for luv in all the right places
February 14, 2008
Southwest Airlines looking for luv in all the right places
You gotta love Southwest Airlines. Known as the "Luv Airline," Southwest wears their heart…
SHIPOOPI! When bad ain’t so bad.
February 11, 2008
SHIPOOPI! When bad ain’t so bad.
"Remember to honk when you drive by Vern Fonk." If you live in Washington or…
SalesGenie Super Bowl advertising: Better or worse?
February 5, 2008
SalesGenie Super Bowl advertising: Better or worse?
Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the…
Are advertisers going too far to break through?
February 2, 2008
Are advertisers going too far to break through?
One day to Super Bowl Sunday and I'm wondering: a. Which ad will have us…
Preview Pepsi’s Super Bowl ad for the deaf
January 30, 2008
Preview Pepsi’s Super Bowl ad for the deaf
This ad from Pepsi will air during the Super Bowl. Pepsi shows support for the…
Green cleaners that actually work?
January 24, 2008
Green cleaners that actually work?
Last year, Outsource Marketing was recognized by King County as Best Workplace for Recycling. But…
Business cards: Little billboards for everyone
January 21, 2008
Business cards: Little billboards for everyone
Business cards are like mini-billboards: you only have a second or two to make an…
Help define the buzzword marketers love (and I hate)
January 17, 2008
Help define the buzzword marketers love (and I hate)
Each January, Interbrand shares its Best Global Brands 2007 report. They've been doing it for…
Is Target half pregnant with their eco-messaging?
January 10, 2008
Is Target half pregnant with their eco-messaging?
Whole Foods isn't the only place offering reusable shopping bags. Seems you can get them…
Multicultural marketing on the verge
January 7, 2008
Multicultural marketing on the verge
Have you considered multicultural marketing yet? You should. Now. Seriously. Now. Soon, the minority will…
Love it or hate it: The Thomas Kinkade marketing machine
December 28, 2007
Love it or hate it: The Thomas Kinkade marketing machine
My partner, Bill Boyd, ABC, sent me an email I thought blogworthy. Here it…
A little present from Coors to the world
December 25, 2007
A little present from Coors to the world
Santa actually has nothing to do with this post, but how could I resist? The…
Happy Holidays. No. Really. We mean it.
December 20, 2007
Happy Holidays. No. Really. We mean it.
"From everyday collection to environmental protection, Think Green. Think Waste Management." That's the tagline in…
Ride the S.L.U.T. SayWa?
December 19, 2007
Ride the S.L.U.T. SayWa?
If you live in the Seattle area, you've witnessed a naming blunder or two over…
