I want a 404 goat. You should too.
December 10, 2008
I want a 404 goat. You should too.
The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely…
Is Whistler-Blackcomb email marketing responsible?
November 26, 2008
Is Whistler-Blackcomb email marketing responsible?
On Monday, I received a message from Whistler Blackcomb to inform me of the open…
McDonald’s zags with new concept store
November 21, 2008
McDonald’s zags with new concept store
At a time when most companies are looking for ways to extend their brand to…
Will the economy kill creativity?
November 20, 2008
Will the economy kill creativity?
Breaking through the clutter amid consumer cynicism and information overload requires creativity. Creativity comes in…
Amazon begins initiative to reduce packaging
November 14, 2008
Amazon begins initiative to reduce packaging
Great packaging can be the difference between success and failure for some products. As marketers,…
Marketing lessons from Barack Obama
November 5, 2008
Marketing lessons from Barack Obama
Whether you are red or blue, you can't deny Barack Obama's marketing prowess. Here are…
Three fun videos that prove less is more
October 14, 2008
Three fun videos that prove less is more
Here are three entertaining videos that illustrate why, when it comes to communications---whether it's copy,…
Bite-sized Friday: Smart, smarter, smartest
October 3, 2008
Bite-sized Friday: Smart, smarter, smartest
____________ SMART An embeddable collection of Fortune 500 logos, tagged with words like "logotype", "symbol"…
Is PETA’s use of nudity going too far?
September 23, 2008
Is PETA’s use of nudity going too far?
Whether you support their cause or not, it's impossible to ignore PETA. Their undercover investigations…
Apple responds to censorship challenge
August 4, 2008
Apple responds to censorship challenge
Last week, Gawker reported that Apple had censored the cigarette from the Mad Men page…
Walmart Rebrand: Starburst, asterisk, or sphincter?
July 17, 2008
Walmart Rebrand: Starburst, asterisk, or sphincter?
Walmart offers always low prices, but at a cost. The company has been criticized on…
The Etymology of Responsible Marketing, by Tim Girvin
June 30, 2008
The Etymology of Responsible Marketing, by Tim Girvin
Tim Girvin and I go back. Way back. Okay, not that far back. We were…
Re-positioning requires more than words alone
June 9, 2008
Re-positioning requires more than words alone
Few brands ever truly reach the Holy Grail of marketing: Positioning so universal that the…
Brand Tags reveals what people really think about brands
When speaking, I often do free association with brands, asking the audience to shout out…
I’ll take “responsibility” for $14
May 6, 2008
I’ll take “responsibility” for $14
Ask a room full of people to shout out the single word that comes to…
Good things come in small packages
May 1, 2008
Good things come in small packages
Earlier this year, I asked you to Help define the buzzword marketers love (and I…
Is that your logo or are you just excited to see me?
April 25, 2008
Is that your logo or are you just excited to see me?
A perfect topic to wrap up the week. The UK Office of Government Commerce recently…
Love it or hate it? Heineken’s “Share the Good”
April 24, 2008
Love it or hate it? Heineken’s “Share the Good”
With the title "Share the Good," Heineken's new campaign sounds promising. But it's not about…
Swirly goodness? Pinkberry not all good
April 15, 2008
Swirly goodness? Pinkberry not all good
I like Pinkberry's marketing. The chain of frozen confection stores based in New York and…
Life flows better with Visa, especially if you are buck naked
Visa Europe is rolling out its new "Life flows better with Visa" campaign today. Here's…
