When promotional marketing goes right
May 12, 2014
When promotional marketing goes right
When developing a statement giveaway piece for a client, we always aim for something that…
Happy Valentine’s Day. Show us the love and win!
February 12, 2014
Happy Valentine’s Day. Show us the love and win!
We are inundated by marketing and advertising every day. But sometimes, just sometimes, we see…
Use video to add a new dimension to your marketing
February 3, 2014
Use video to add a new dimension to your marketing
Video may have killed the radio star, but it can also give an important new…
Help! Product placements threw up on my reruns!
January 20, 2014
Help! Product placements threw up on my reruns!
So you think by watching old reruns you might escape the blatant product placements we…
Is Motorola the new Southwest Airlines?
January 13, 2014
Is Motorola the new Southwest Airlines?
There was a point in time, maybe four to six years ago, when Southwest Airlines…
Shifting from reactive to proactive customer service that sells
Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The…
Don’t ask your customer to make creative decisions for you
I'm sure their intentions were good. I was just asked by a company we work…
Nonprofits must differentiate or die
April 22, 2013
Nonprofits must differentiate or die
Differentiate or die. It’s not a fear tactic deployed by marketing agencies to scare the…
Business Cards: The Forgotten Powerhouse of Marketing
March 10, 2013
Business Cards: The Forgotten Powerhouse of Marketing
In our digital age most people forget that a business card is still a significant…
Marketing lingerie to tweens: Responsible or not?
March 5, 2013
Marketing lingerie to tweens: Responsible or not?
Au Revoir Fruit of the Loom. Your plain cotton briefs and boring training bras are…
Add positioning to your menu—and hold the carbs
January 30, 2013
Add positioning to your menu—and hold the carbs
I wrote this years ago. While my eating habits have changed, my opinion on the…
15 things we learned in 15 years – the hard way
January 21, 2013
15 things we learned in 15 years – the hard way
To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a…
The Pepsi vs. Coke social good smackdown
March 4, 2010
The Pepsi vs. Coke social good smackdown
When Coke and Pepsi start being judged by their social responsibility as much as their…
Outsource Marketing’s responsible re-brand
September 15, 2009
Outsource Marketing’s responsible re-brand
We've been evangelizing Responsible Marketing for some time now, so infusing the idea into our…
How Ford made me reconsider my auto buying habits
May 27, 2009
How Ford made me reconsider my auto buying habits
I've owned dozens of cars, and like a lot of people, most have been Japanese…
Skittles Twitter homepage: Responsible or not?
March 3, 2009
Skittles Twitter homepage: Responsible or not?
Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an…
A-Rod deals another blow to the MLB brand
February 10, 2009
A-Rod deals another blow to the MLB brand
Few professional athletes have ever been bigger than George Herman "Babe" Ruth. His achievements on…
Is smoking bad for your business?
February 3, 2009
Is smoking bad for your business?
We all know smoking is bad for your health, but is it bad for your…
Marketing, advertising and PR are not equals
December 23, 2008
Marketing, advertising and PR are not equals
I love and hate this: I love it because of it's simple, it's funny and…
Burger King Flame: Body spray of seduction
December 19, 2008
Burger King Flame: Body spray of seduction
Burger King---fresh from a beating in the blogosphere for their Whopper Virgins campaign---has snapped back.…
