Make it fun. How to create a better user experience
April 12, 2023
Make it fun. How to create a better user experience
Building a better user experience Having a website is essential, but having a website that…
Popular rebranding projects we’re obsessed with
August 11, 2022
Popular rebranding projects we’re obsessed with
Bring on the rebranding projects We've handled countless rebrands over the last 25 years, so…
Five critical considerations for effective company branding
The importance of company branding As the legendary anchorman, Ron Burgundy once said, "I'm kind…
The Psychology of Color
May 4, 2021
The Psychology of Color
Color psychology comes heavily into play during the process of developing brand color palettes. Its…
Found in Translation
March 29, 2021
Found in Translation
The second in a two-part series on copywriting. Find the first here. Say what…
The Power of Words
March 2, 2021
The Power of Words
The first in a two-part series on copywriting. Find the second part here. “Choose your words carefully.” You’ve heard the phrase. And you might have taken it to heart.…
What is branding? Explaining brand, brand identity, and logos
November 5, 2020
What is branding? Explaining brand, brand identity, and logos
Your brand is your logo. Right? No, no, your brand is just part of your corporate identity? Hold the phone. Let’s take a vote… a) Your brand is your logo…
Marketing is a process, not a project. Don’t stop!
January 14, 2020
Marketing is a process, not a project. Don’t stop!
So, you’ve got a spankin’ new brand! Complete with a shiny new logo, engaging website,…
It’s fun when…
September 9, 2019
It’s fun when…
You get a shiny new brand. It’s been exactly ten years since our last rebrand, and we’re pretty darn excited. And while we know that this news may not exactly…
Something’s fishy in Seattle
May 20, 2016
Something’s fishy in Seattle
Let's talk about fish. We're in the Northwest, after all. Specifically, let's talk about Copper River…
Yes, there is a return on creativity. #CreativeSummer15
September 20, 2015
Yes, there is a return on creativity. #CreativeSummer15
Anyone in marketing that's wanted to hire a quality photographer, develop a brave ad campaign…
Advertisements with a hint of football #CreativeSummer15
July 29, 2015
Advertisements with a hint of football #CreativeSummer15
When Super Bowl Sunday rolls around, nearly everybody in the country is excited to watch the…
Take me out the the ball game
April 6, 2015
Take me out the the ball game
The buzz in the air is palatable. It’s MLB Opening Day and it doesn’t get…
Happy birthday, Smokey Bear! #CreativeSummer14
August 10, 2014
Happy birthday, Smokey Bear! #CreativeSummer14
For 70 years, Smokey Bear has been used as a public service tool to prevent…
Creative for a cause #CreativeSummer14
August 10, 2014
Creative for a cause #CreativeSummer14
Increasingly, advertisers have jumped on the cause marketing bandwagon. Kiehl's, Dove, Burger King, and many…
Look back for creative inspiration. #CreativeSummer14
Creativity always looks forward while still considering the past. What's worked? What hasn't? What's resonated?…
Creativity gets people talking. #CreativeSummer14
June 26, 2014
Creativity gets people talking. #CreativeSummer14
A giant pig wedged between two walls in an alley to sell dental floss? Why…
Strategic positioning is creative. #CreativeSummer14
June 23, 2014
Strategic positioning is creative. #CreativeSummer14
Positioning is creative. Customer research revealed that AutoVenture excels at getting their customers "closer to…
World Cup soccer: An advertiser’s dream
June 16, 2014
World Cup soccer: An advertiser’s dream
If you've been living in the forest seeking your inner zen and haven't heard yet,…
“Dads and Grads” Ads Give Us the Sads About Cliches in Ads
It’s that time of year again. That time where we know we’re going to be…
