Can “cool” sell the Microsoft Surface?
February 23, 2013
Can “cool” sell the Microsoft Surface?
Does cool sell? Let’s take a closer look. Flashy ad featuring an equally flashy product…
Add positioning to your menu—and hold the carbs
January 30, 2013
Add positioning to your menu—and hold the carbs
I wrote this years ago. While my eating habits have changed, my opinion on the…
15 things we learned in 15 years – the hard way
January 21, 2013
15 things we learned in 15 years – the hard way
To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a…
You cannot bore people into buying your product.
January 14, 2013
You cannot bore people into buying your product.
One of my favorite quotes of all time. 'Nuff said.
Fiat’s gangsta “motherhood” rap. Responsible or not?
January 2, 2013
Fiat’s gangsta “motherhood” rap. Responsible or not?
MPG this, mid-size luxury car that. So many car companies are content with aerial footage…
Is cause-related marketing strategically responsible?
December 21, 2012
Is cause-related marketing strategically responsible?
In 1983, American Express coined the term "cause-related marketing" (CRM) when it embarked on a…
Why Instagram’s new TOS are a POS, and you should delete your account
December 18, 2012
Why Instagram’s new TOS are a POS, and you should delete your account
Love Instagram? Maybe not so much after you read their new terms of service (TOS): Some…
Responsible gifting: How gift cards are green
December 5, 2012
Responsible gifting: How gift cards are green
Ever get something you didn't want for the Holidays? Yeah, me too. Have you returned…
Crouching Tiger, Hidden Dragon, Part 4: Assessing the effectiveness of television ads targeted at Asian Americans
November 26, 2012
Crouching Tiger, Hidden Dragon, Part 4: Assessing the effectiveness of television ads targeted at Asian Americans
So, when is it appropriate to leverage culture in a marketing campaign? Here’s an instance…
Crouching Tiger, Hidden Dragon, Part 3: Segmenting the Asian American market based on generational differences
November 21, 2012
Crouching Tiger, Hidden Dragon, Part 3: Segmenting the Asian American market based on generational differences
According to the Pew Research Center, “ immigrants themselves are still by far the dominant…
Crouching Tiger, Hidden Dragon, Part 2: Reaching the fastest growing population in America
November 20, 2012
Crouching Tiger, Hidden Dragon, Part 2: Reaching the fastest growing population in America
What does the rise of the Asian population in America mean in terms of marketing? And how…
Crouching Tiger, Hidden Dragon, Part 1: The rise of the Asian population in America
November 16, 2012
Crouching Tiger, Hidden Dragon, Part 1: The rise of the Asian population in America
You probably know that UCLA is the acronym for the University of California Los Angeles. You may not…
‘Mermaids’ makes big ratings splash: But was it ethical?
October 31, 2012
‘Mermaids’ makes big ratings splash: But was it ethical?
It’s not the first time something like this has happened. ‘The War of the Worlds’…
Show this video to the social media resistors in your company
October 18, 2012
Show this video to the social media resistors in your company
If you've ever done a speech on social media, or tried to sell your company…
TripAdvisor’s smart campaign to drive word of mouth
September 30, 2012
TripAdvisor’s smart campaign to drive word of mouth
I've found online review sites like TripAdvisor and UrbanSpoon pretty useful when I travel on…
The 10 Commandments of SEO
September 5, 2012
The 10 Commandments of SEO
Search engine optimization is extremely simple but the waters are constantly muddied by misinformation spread…
Should a 23-year-old run your social media?
August 14, 2012
Should a 23-year-old run your social media?
Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled "11 Reasons a…
Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday
The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get…
“Good deeds invite bad publicity” takes the bridge too far
Is it possible good deeds invite bad publicity? Can CSR efforts actually backfire? A recent…
Dig deeper
June 15, 2012
Dig deeper
I just reconnected with an old friend, and he told me he recently hired a…
