Use video to add a new dimension to your marketing
February 3, 2014
Use video to add a new dimension to your marketing
Video may have killed the radio star, but it can also give an important new…
Funeral home serves up morbid humor to smokers
January 23, 2014
Funeral home serves up morbid humor to smokers
This picture of a lighter that advertises a funeral home in Florida was making the…
Is Motorola the new Southwest Airlines?
January 13, 2014
Is Motorola the new Southwest Airlines?
There was a point in time, maybe four to six years ago, when Southwest Airlines…
Telecommuting: A delicate dance of trust and control.
January 3, 2014
Telecommuting: A delicate dance of trust and control.
I understand why Yahoo and other companies are beginning to rein in or discontinue their…
The Top 5 Holiday Ads of 2013
December 23, 2013
The Top 5 Holiday Ads of 2013
For the first time in a long time, there are several ads running during the…
Male performance drug advertising: Responsible or not?
December 21, 2013
Male performance drug advertising: Responsible or not?
One of the benefits of not having kids is that I’ve never had to face…
Hometown Hookups Season: Looks that Seal the Deal
December 9, 2013
Hometown Hookups Season: Looks that Seal the Deal
David Oligvy once said You can’t bore people into buying your product. I'm wondering if…
Old time cough syrup labeling and the side effects of medical disclaimers
Check out the interesting active ingredients in this 100-year-old cough syrup label: Alcohol (less than…
Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services.
November 19, 2013
Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services.
Does your marketing have rhythm? And by "rhythm," we aren't asking if you can bust…
Profanity in Advertising — What the @#$! do we care?
November 18, 2013
Profanity in Advertising — What the @#$! do we care?
Profanity in advertising---is it REALLY needed in order to stand out in the all the…
Responsible Advertising — Even When it Hurts
September 18, 2013
Responsible Advertising — Even When it Hurts
Headquartered in Madrid, the ANAR Foundation believes that all children should have a voice, especially…
Hey kids! Buy this! Can marketing to kids be responsible?
Everyone knows soft drinks are bad for your health and teeth, but the biggest soda…
Make it easy, and they will come.
July 2, 2013
Make it easy, and they will come.
Two and a half hours I won't get back. That's what I lost this morning…
Don’t ask your customer to make creative decisions for you
I'm sure their intentions were good. I was just asked by a company we work…
Holy Shift: Creepy George will “Fix your transmission”
Oh, this ad for Arlen Transmission is so bad in so many ways - but…
Nonprofits must differentiate or die
April 22, 2013
Nonprofits must differentiate or die
Differentiate or die. It’s not a fear tactic deployed by marketing agencies to scare the…
Announcing the 2013 Master Recycler Composter (MRC) volunteer training!
You probably know Outsource Marketing has been awarded a Best Workplace for Waste Prevention and…
I just “shipped my pants” watching Kmart’s new ad
April 15, 2013
I just “shipped my pants” watching Kmart’s new ad
When was the last time you shopped at Kmart? No, seriously. When was the last…
Does sex sell cause-related marketing?
April 5, 2013
Does sex sell cause-related marketing?
Do you remember this ad? It’s part of PETA’s anti-fur campaign. Though the use of…
My Top 10 Advertainment List
March 22, 2013
My Top 10 Advertainment List
Advertainment refers to the integration of advertising into entertainment media. This practice was first used…
