What are you doing to drive word of mouth?
February 13, 2008
What are you doing to drive word of mouth?
Each month, the Outsource Marketing Book Club gathers to review a marketing book of…
The best, worst and most responsible ads of Super Bowl XLII
February 12, 2008
The best, worst and most responsible ads of Super Bowl XLII
The Super Bowl was indeed super this year. The ads? Not so much. The general…
SHIPOOPI! When bad ain’t so bad.
February 11, 2008
SHIPOOPI! When bad ain’t so bad.
"Remember to honk when you drive by Vern Fonk." If you live in Washington or…
Advertising stunt double lands Pfizer in the congressional crosshairs
I'm not a big fan of celebrity endorsements, mostly because they seldom work. But having…
Marketing that makes you call for help
February 7, 2008
Marketing that makes you call for help
My wife sent me an email the other day. It read: Help! We got another…
It’s a man’s world. You just get to live in it, sweetheart.
February 6, 2008
It’s a man’s world. You just get to live in it, sweetheart.
I was leaving a restaurant in Issaquah (about 20 minutes East of Seattle) and this…
SalesGenie Super Bowl advertising: Better or worse?
February 5, 2008
SalesGenie Super Bowl advertising: Better or worse?
Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the…
Responsible Super Bowl ads? You decide.
February 4, 2008
Responsible Super Bowl ads? You decide.
The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has…
Are advertisers going too far to break through?
February 2, 2008
Are advertisers going too far to break through?
One day to Super Bowl Sunday and I'm wondering: a. Which ad will have us…
Social networking in plain English (and the power of video)
February 1, 2008
Social networking in plain English (and the power of video)
After wrapping up my article and post Social networking is ready for business. Are you?…
Social networking is ready for business. Are you?
January 31, 2008
Social networking is ready for business. Are you?
I was shocked when I realized how many of Outsource Marketing’s clients and friends of…
Preview Pepsi’s Super Bowl ad for the deaf
January 30, 2008
Preview Pepsi’s Super Bowl ad for the deaf
This ad from Pepsi will air during the Super Bowl. Pepsi shows support for the…
Super Bowl mania and the Lucy effect
January 29, 2008
Super Bowl mania and the Lucy effect
Today is media day in Phoenix as a press contingent of 4,786 was on hand…
Where have you seen advertising today?
January 28, 2008
Where have you seen advertising today?
My partners and I have been preaching and teaching about the effects of information overload…
Jargon and buzzwords to avoid like the plague
January 25, 2008
Jargon and buzzwords to avoid like the plague
Is it time to disintermediate mission-critical communities? Not until we embrace open-source infrastructures. To be…
Green cleaners that actually work?
January 24, 2008
Green cleaners that actually work?
Last year, Outsource Marketing was recognized by King County as Best Workplace for Recycling. But…
On photonapping and double standards
January 23, 2008
On photonapping and double standards
From software license audits to record labels suing teenagers' parents for downloading music through a…
Super Bowl Advertising warm-up
January 22, 2008
Super Bowl Advertising warm-up
Believe it or not, I used to actually require students in my Integrated Marketing Communications…
Business cards: Little billboards for everyone
January 21, 2008
Business cards: Little billboards for everyone
Business cards are like mini-billboards: you only have a second or two to make an…
Can subliminal advertising be responsible?
January 18, 2008
Can subliminal advertising be responsible?
We've all seen examples of subliminal advertising in print ads over the years. I use…
