Responsible or not? Advertising that distracts
March 11, 2008
Responsible or not? Advertising that distracts
As a marketer, I get frustrated when I see poor targeting, flat creative, lack of…
Personalization v. privacy: Online marketers get too close for comfort
It's a sticky subject and it's not going away anytime soon. Some have called personalization…
The responsible way to develop your marketing budget
March 7, 2008
The responsible way to develop your marketing budget
In four conversations last week, I found myself talking about what to think about when…
Personal positioning: Marketing yourself in a brand-oriented world
Last week I spoke at a career fair at the University of Washington. My topic…
Smokes that Al Gore would love?
March 5, 2008
Smokes that Al Gore would love?
Are you a green smoker? Not green from emphysema, but green as in environmentally responsible.…
Must buy Spleen-o-Bits!
March 5, 2008
Must buy Spleen-o-Bits!
IMHO, Doug Savage's Savage Chickens is the best thing since The Far Side and Bloom…
Liberty Filmore, Cart Whisperer
March 4, 2008
Liberty Filmore, Cart Whisperer
Liberty Filmore can't understand it: You know, I don't know what it is in a…
Seth Godin on curiousity (and creativity)
March 3, 2008
Seth Godin on curiousity (and creativity)
Boring marketing is irresponsible. Responsible Marketing puts a premium on creativity. And creativity only happens…
Time to get off Information Island
February 29, 2008
Time to get off Information Island
You're a marketer, which means you've got information, lots of information: You are managing data…
Not interested in Blow? Try Meth instead.
February 28, 2008
Not interested in Blow? Try Meth instead.
The response to my post regarding Blow Energy Drink yesterday was a hearty two thumbs…
Update: Lipitor ads featuring Jarvik stunt double pulled
February 27, 2008
Update: Lipitor ads featuring Jarvik stunt double pulled
In Lipitor Pitchman Jarvik Rows Into the Sunset, The Wall Street Journal reports that after…
Responsible or not? Blow Energy Drink Mix
February 27, 2008
Responsible or not? Blow Energy Drink Mix
Energy drink marketing is kinda like soda pop marketing -- on steroids. And taurine. And…
Twitter me this: Is it time to tweet?
February 26, 2008
Twitter me this: Is it time to tweet?
You've surely heard of Twitter by now . . . the "service for friends, family,…
Green & authenticity make a good marriage
February 25, 2008
Green & authenticity make a good marriage
Lewis Green and I had a great talk last week. Lewis is the Chief…
Responsible or not? PETA’s campaign against KFC
February 22, 2008
Responsible or not? PETA’s campaign against KFC
It really doesn't matter how you feel about PETA, you have to admire their marketing…
Hey, what’s with the halo and horns?
February 21, 2008
Hey, what’s with the halo and horns?
You probably noticed the dramatic difference in the Responsible Marketing Blog identity and wondered, what's…
Toy safety and timing
February 20, 2008
Toy safety and timing
As the father of two preschoolers under age five, I've been frustrated with the toy…
The Star Wars franchise: Too much of a good thing?
February 19, 2008
The Star Wars franchise: Too much of a good thing?
I saw Star Wars Episode IV thirteen times in the theaters. Thirteen. In my defense,…
Afraid of being different?
February 15, 2008
Afraid of being different?
We love to push our clients around. I don't mean physically. We just love to…
Southwest Airlines looking for luv in all the right places
February 14, 2008
Southwest Airlines looking for luv in all the right places
You gotta love Southwest Airlines. Known as the "Luv Airline," Southwest wears their heart…
