Responsible or not? Using sex to sell recyling
April 4, 2008
Responsible or not? Using sex to sell recyling
Eko-Kom wants to encourage recycling. And sex sells. So why not use sex to sell…
I got duped by Airborne
April 3, 2008
I got duped by Airborne
Seems everyone I know has been down for the count this year with a cold,…
Want to know what Lou Piniella really says to the officials?
Lou Piniella was a hoot to watch during his Seattle days, and his hot temper…
Can Responsible Marketing save baseball?
April 1, 2008
Can Responsible Marketing save baseball?
I love baseball. And I loved winning our home opener. But as a fan, I'm…
Responsible or not? Apple, Inc.
March 31, 2008
Responsible or not? Apple, Inc.
Image from Wired Magazine I was interviewed by MacNews last week for their article The…
Whole brain marketing, and why you need it
March 27, 2008
Whole brain marketing, and why you need it
Take a look at the spinning figure above. Is it spinning clockwise or counter-clockwise for…
Responsible or not? Bayer Corporation
March 26, 2008
Responsible or not? Bayer Corporation
For generations, Bayer has been a household name in America. Today, the company has over…
Embracing responsibility: It’s gr-r-r-reat! Or is it?
March 25, 2008
Embracing responsibility: It’s gr-r-r-reat! Or is it?
Here's four minutes of junk food advertising aimed at children: Given the above, when cereal…
Life flows better with Visa, especially if you are buck naked
Visa Europe is rolling out its new "Life flows better with Visa" campaign today. Here's…
How the Easter Bunny does it
March 23, 2008
How the Easter Bunny does it
Happy Easter, everyone.
Easter Bunny hogtied, candy stolen. Story at 11.
March 21, 2008
Easter Bunny hogtied, candy stolen. Story at 11.
Rest assured, I understand no bunnies were harmed during the photo shoot for this ad.…
I bet you’ll fail this test
March 20, 2008
I bet you’ll fail this test
Before you read ahead, play the video below and take the test. You won't need…
The Patto Approach: The cure for paralysis by analysis
March 19, 2008
The Patto Approach: The cure for paralysis by analysis
A few years ago, Outsource Marketing fell into a little rut. We suffered from classic…
Your agency is not your brand
March 18, 2008
Your agency is not your brand
Does your website have a link on the bottom giving credit to the web developer?…
Results of the Guinness poll
March 17, 2008
Results of the Guinness poll
Yesterday, I shared a little bit of Guinness's less-than-responsible marketing past with you, and asked,…
Should I drink a Guinness today?
March 17, 2008
Should I drink a Guinness today?
St. Patrick's Day on a Monday? Blasphemy! When in Dublin a few years ago, I…
D2 Man swoops in to save Top-Flite’s sagging brand
March 14, 2008
D2 Man swoops in to save Top-Flite’s sagging brand
Think your company is too conservative to be creative? Think again. Top-Flite's fading brand desperately…
Ad guidelines: Do restrictions hamper creativity?
March 13, 2008
Ad guidelines: Do restrictions hamper creativity?
Would the Internet be a better place if the following types of online ads were…
Gary Vaynerchuk on personal branding
March 12, 2008
Gary Vaynerchuk on personal branding
My partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since…
Responsible or not? Advertising that distracts
March 11, 2008
Responsible or not? Advertising that distracts
As a marketer, I get frustrated when I see poor targeting, flat creative, lack of…
