How to launch a BMW over the Atlantic
June 27, 2008
How to launch a BMW over the Atlantic
First, you build a huge ramp...taller than the Space Needle. And that's really what "The…
Why corporate America should give a damn
June 26, 2008
Why corporate America should give a damn
The first two lines of Joan Jett's 80's song "Bad Reputation" go like this: I…
Mad Men and AdAge: Where the truth lies
June 25, 2008
Mad Men and AdAge: Where the truth lies
In Can subliminal marketing be responsible? I shared a faux subliminal ad that AMC was…
Responsible Marketing on socialmedia.alltop.com
June 24, 2008
Responsible Marketing on socialmedia.alltop.com
Alltop is the excellent blog aggregation site that offers "aggregation without aggravation" because it lists…
OMFG: Responsible or not?
June 24, 2008
OMFG: Responsible or not?
For the uninitiated: OMG = "Oh my God." OMFG = The same, plus a strategically…
Using social media to create social good
June 23, 2008
Using social media to create social good
As you probably noticed, I'm not a big fan of slides full of bullets---it's mostly…
Twittering for good and The History of Evil
June 19, 2008
Twittering for good and The History of Evil
As I've been preparing my presentation for PodCamp Seattle regarding how social media can be…
No sh**, Sherlock: You need research and planning
June 17, 2008
No sh**, Sherlock: You need research and planning
My partner, Eric Anderson, shared this quote from Sherlock Holmes at our monthly partner's meeting…
Cracker Barrel’s new promotion, and why context is key
June 16, 2008
Cracker Barrel’s new promotion, and why context is key
From a contextual standpoint, I wonder just how responsible the Cracker Barrel's Greatest Family Road…
A tribute to Tim Russert, Responsible Journalist
June 13, 2008
A tribute to Tim Russert, Responsible Journalist
By now, you've heard about the tragic passing of Tim Russert, NBC News’ Washington bureau…
History’s worst viral campaign, or best?
June 13, 2008
History’s worst viral campaign, or best?
Above are two of four videos that were uploaded to YouTube two weeks ago proving…
Creativity + social networking = Zappos everywhere
June 12, 2008
Creativity + social networking = Zappos everywhere
Zappos, the online shoe and clothing retailer is popping up everywhere I go. In the…
Deception is not Responsible Marketing
June 11, 2008
Deception is not Responsible Marketing
Liberty Names of America regularly sends us expiration notices for our domain name renewals. Problem…
Keep it simple, smarty.
June 10, 2008
Keep it simple, smarty.
Last week, I spoke at the Northwest Career Colleges Federation Annual Convention about Responsible Marketing.…
Re-positioning requires more than words alone
June 9, 2008
Re-positioning requires more than words alone
Few brands ever truly reach the Holy Grail of marketing: Positioning so universal that the…
Bite-sized Friday: Responsible Marketing Lite
June 6, 2008
Bite-sized Friday: Responsible Marketing Lite
For a change of pace, I thought I'd share a few bite-sized Responsible Marketing-related things…
4 ways to help me evangelize Responsible Marketing
June 5, 2008
4 ways to help me evangelize Responsible Marketing
It's 7:00 a.m. and in about an hour and a half, I'm going to impart…
Copywriting advice from “The Godfather of Gore”
June 4, 2008
Copywriting advice from “The Godfather of Gore”
#2 on my list of 10 ideas to simplify your marketing is "Don’t use big…
Pump up the volume to improve marketing? Maybe not.
June 3, 2008
Pump up the volume to improve marketing? Maybe not.
Your could say battling information overload is in our DNA: We've been preaching, teaching, and…
Drug company advertising: Responsible or not?
June 2, 2008
Drug company advertising: Responsible or not?
Every time I hear an ad for a medication on television, I think of the…
