Marketing personalization tips and pitfalls
September 24, 2008
Marketing personalization tips and pitfalls
Personalization has been the marketer's holy grail for a long time. From 1998-2002 I instructed…
Responsible or not? “Get Some Nuts” with Snickers
July 21, 2008
Responsible or not? “Get Some Nuts” with Snickers
As the best selling candy bar of all time with annual sales of over $2…
Walmart Rebrand: Starburst, asterisk, or sphincter?
July 17, 2008
Walmart Rebrand: Starburst, asterisk, or sphincter?
Walmart offers always low prices, but at a cost. The company has been criticized on…
Responsible Marketing is marketing without an *
July 3, 2008
Responsible Marketing is marketing without an *
We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes…
Copywriting advice from “The Godfather of Gore”
June 4, 2008
Copywriting advice from “The Godfather of Gore”
#2 on my list of 10 ideas to simplify your marketing is "Don’t use big…
Friends don’t let friends do drive-by marketing
May 15, 2008
Friends don’t let friends do drive-by marketing
I occasionally receive little sandwich baggies containing a folded-up flyer and a few rocks thrown…
10 ideas to simplify your marketing
May 13, 2008
10 ideas to simplify your marketing
1. Communicate fewer ideas. Google's initial success was due to the fact that they eliminated…
Business cards: Little billboards for everyone
January 21, 2008
Business cards: Little billboards for everyone
Business cards are like mini-billboards: you only have a second or two to make an…
