Are you looking for love in all the wrong places?
September 22, 2008
Are you looking for love in all the wrong places?
I wish people didn't call it "new media" anymore. It's just media. But unlike television,…
Responsible or not? Advertising adultery
September 19, 2008
Responsible or not? Advertising adultery
Ashley Madison is a social networking/dating service---for married people. Although the company isn't breaking any…
How to use social media to create social good
September 18, 2008
How to use social media to create social good
Social media can be an incredible force for doing good. I've spoken about it a…
We did it! MDA Lock-Up a success.
September 17, 2008
We did it! MDA Lock-Up a success.
I raised enough bail to get out of jail at the MDA Lockup, but more…
Live from the jailhouse :(
September 17, 2008
Live from the jailhouse :(
I'm off to jail for the Muscular Dystrophy Association. Here's what's happening: You can add…
This jailbird will be a-tweeting at 2PM today
September 17, 2008
This jailbird will be a-tweeting at 2PM today
Want to see what it's like to be arrested, jailed and then subjected to waterboarding?…
Two days to lockup and I’m $300 light
September 15, 2008
Two days to lockup and I’m $300 light
Two days left! Yikes! I'm 70% of the way to raising my bail money for…
Marketing matters in good times and bad
September 15, 2008
Marketing matters in good times and bad
When we sold our last home, the market was strong. Prices were going up and…
The coffee is $3. The GOOD is free.
September 12, 2008
The coffee is $3. The GOOD is free.
There's something new at Starbucks, but it's not on the menu and it doesn't cost…
11 things you can do to remember 9/11
September 11, 2008
11 things you can do to remember 9/11
It's the seventh anniversary of the 9/11 attacks and I don't want to talk marketing…
Are marketing best practices an oxymoron?
September 9, 2008
Are marketing best practices an oxymoron?
Can best practices improve your marketing? Here's what a best practice is, according to Wikipedia:…
MDA bail money update: Just nine days to go!
September 8, 2008
MDA bail money update: Just nine days to go!
With only nine days to go, I'm 60% of the way to raising my bail…
Responsible or not? Ringling Brothers Circus
September 8, 2008
Responsible or not? Ringling Brothers Circus
I was surprised how excited I was to take my kids to "The Greatest Show…
Advertising and PR work better together
September 5, 2008
Advertising and PR work better together
I've often found myself explaining the difference between Advertising and Public Relations---primarily, what to use…
Responsible or not? Biker Babe Marketing
September 4, 2008
Responsible or not? Biker Babe Marketing
As marketers, we're always looking for creative ways to break through. Biker Babe Marketing is…
Two creative offers that broke through
September 3, 2008
Two creative offers that broke through
Three or four years ago, I received a promotional insert in an Amazon shipment for…
An old way to simplify a complex idea
September 2, 2008
An old way to simplify a complex idea
Getting a prospect's attention is tough enough, but let's say you are able to break…
On the MDA Telethon . . . and my bail money
September 1, 2008
On the MDA Telethon . . . and my bail money
Seems the Jerry Lewis MDA Telethon has been on forever. Probably because the program first…
Bite-sized Friday: The Network Effect
August 29, 2008
Bite-sized Friday: The Network Effect
You've heard of the network effect before, haven't you? It's defined as "the phenomenon whereby…
Responsible Reading: Marketing Management
August 27, 2008
Responsible Reading: Marketing Management
Seems every marketing book claims to offer the silver bullet---the marketing secret that guarantees incredible…
